by Nettie Hartsock on May 16, 2009
I have to give a shout out to the wonderful folks at BenBellaBooks for tuning me into this announcement by Amazon. Amazon has just launched Amazon Encore as another fantastic way for you to have the opportunity to publish your book.
Here’s an excerpt from the announcement, “AmazonEncore is a new program whereby Amazon will use information such as customer reviews on Amazon.com to identify exceptional, overlooked books and authors with more potential than their sales may indicate. Amazon will then partner with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats, such as the Amazon.com Books Store, Amazon Kindle Store, Audible.com, and national and independent bookstores via third-party wholesalers. “
Here is the link for all the information from Amazon.
by Nettie Hartsock on May 5, 2009
I know we’re all riveted to our reading chairs just waiting to hear more about Amazon’s new Kindle so wanted to share this link with you about some early details about the upcoming release. The article also says Amazon has inked a deal with the NYTimes to have it be part of a subscriber option with low monthly fee for Kindle users.
Alas, what goes unmentioned is whether or not the new Kindle is waterproof. I’ve found a “trendy waterproof case” for Kindle on Amazon, so I have to assume it’s not.
If you’ve been reading my blog for any long period of time (at least since May 08) you’ll know that I’m still peeved at Amazon for thinking Kindle is just a tech gadget and marketing it for the most part to tech folks. I was in LA at BookExpo when it debuted, and started pondering then why Bezos felt it useful to show a woman using a Kindle in the kitchen to read a recipe for dinner.
I still want them to do a whole marketing campaign to women that would focus around those moments when we sneak into the bathroom, lock the door and do our “Calgon take me away…” bath. If you’re a Mom, you know what I’m talking about when I say sneak - it implies as it should that you have to be sneaky to get a long hour in the bathtub with a thriving family of need.
When I say need, I mean it in the best possible way, like “Mom, I need my socks. Honey, I need you to find my Pilates mat. Mom, the pug ate my mini-Yoda toy from Burger King and I need you to get it back.”
One hour in a bathtub with music, a margarita and double lock on the door does wonders. And if you have a Kindle to read in the bathtub and you know if you drop it (because you will) that it will survive the water immersion, that’s one less worry during the solace of the bath.
I also thought of a new campaign that Amazon could roll out which is completely stolen from the Brooke Shields/Calvin Klein campaign for jeans.
Amazon’s campaign would be a harried Mom, closing the door of her bathroom and as she’s stepping into the bubbly water, holding her Kindle, she would say, “Nothing comes between me and my Kindle, not even water.”
