The stats on Linkedin.com usage continue to climb and it really is your virtual corporate boardroom. Every talk I give I make sure to underline this message because so many people are just using Facebook as a way to stay connected. Linkedin.com should be a primary tool for you no matter what your business vertical.

Did you know that Linkedin.com has over 70 million members spanning 200 countries? Did you know almost all the Fortune 1000 companies have a company page on Linkedin.com? Linkedin.com is the tool that helps you connect to them.

If you’re an author, entrepreneur, non-profit, for profit or private school, B2B or B2C business you should be on Linkedin.com and using it effectively to connect to a larger network of people.

Five Ways To Ensure Visibility on Linkedin.com:

1. Make sure that your profile is at 100% on your personal profile.

2. Make sure that you have filled out the Summary paragraph on your profile with actionable keywords and your best and specific description of your expertise.

3. Make sure that you have claimed your VANITY URL under your profile name on Linkedin.com. You can go into your profile and do this by clicking on EDIT profile and change your Linkedin.com link from numbers to your full name.

4. Make sure you have joined all your college alumni groups, your Linkedin.com city group (if there is one) and a couple of business groups in your profession.

5. Start the process of sending out invites to your co-workers, business partners, etc. to make sure you build up your network. Continue to accept invitations on the platform as well.

Bonus Tip: Make sure you have listed your email in your profile so that people can contact you directly.

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REALITY: There are tons of absolutely free and  in-depth social media  help sites. If  you spend just one hour a week on them, you can learn everything you need to do.

REALITY EXTRA: You cannot possibly learn any of this stuff by just reading – you have to start doing!

5  Sites That Give You LOTS of GOOD FREE Social Media MOJO:

1. For Facebook turn to Allfacebook.com – superb, updated daily and tons of tips to instantly use.

2. Mashable.com - one of my faves on all things social media. Fantastic resource.

3. Twittip.com - Twitter tips you can instantly use.

4. Linkedin.com – read their blog! You get the insider scoop on the latest, like today they’re showing folks how to reorder your profile information. Tons of guest articles too. Cool beans!

5. SocialMediaToday.com – another daily must read.

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While some of you might think of Linkedin and all these other tools as pure drudgery, I challenge you to think of them as tools for changing the world.

Tackling social media really works best if you take it one step at a time. In the case of Linkedin, it’s never too late to register yourself on Linkedin – in fact, it’s one of the most powerful ways you can build and increase your reach across the Web.

Authors, artists, entrepreneurs, musicians and leading business people are all on Linkedin. (It also saves you a lot of cold pancake networking breakfasts!)

I like Barack Obama’s Summary:  The administration can’t only be about me. It must be about us – it must be about what we can do together. It is about reclaiming the meaning of citizenship, restoring our sense of common purpose, and realizing that few obstacles can withstand the power of millions of voices calling for change.

Baby boomers are one of the fastest growing users of Linkedin and every Fortune 500 company has a presence on this platform.

What are you waiting for?

Not only will Linkedin increase your online visibility, but using it regularly will help you find new client engagements, connect with past partners and peers and empower your current business connections to new levels.

While it might seem daunting at first, it gets easier as you go along. The folks at Linkedin are constantly adding new functionality to the platform so there’s always something new to learn as well.

Here are 3 Tips To Rock Your Linkedin Profile to a new level:

1. Make certain you have customized your URL for your public profile. Not only does this help in terms of Google search but it also helps in search on Linkedin itself.

2. Change your status at least three times weekly. This is easy to do, takes about five minutes per update and every time you update your stats your updates also appear in the Linkedin email summaries to your groups and followers.

3. Use the Events tool on Linkedin – this helps you spread the word about your events and also gives your connections a way to attend them! Booksignings, business conferences, workshops – put them all up there!

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