From the category archives:

Lead Generation

MarketingSherpa best enewsletters

by Nettie Hartsock on January 7, 2009

Here’s a superb sampling of the best enewsletters and how companies, individuals and non-profits are using them to foster leads, engagement and community.

Resolve to do an e-newsletter this year. It will be a great benefit to you and your prospective customers.

Here are three e-newsletter companies you can use to push your news out:

MadMimi.com

ConstantContact.com

MyEmma.com

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Copywriting and Lead Generation

by Nettie Hartsock on February 20, 2007

As a writer it’s important to know and understand how lead generation works and what makes it successful. I’m a great fan of Brian Carroll and his work and blog about sales and lead generation.

I’m also looking forward to Jim Logan’s series on lead generation on his blog which started yesterday.

If you’re writing in B2B or the marketing world in general, you need to stay aware of the best lead generation tactics and how they are best employed.

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