The Hartsock Agency » It’s all about the content baby!

E-newsletters Still Have Value

Nettie Hartsock — Thu, 11 Dec 2008 05:26:51 +0000

I’m a big fan of a good content-laden e-newsletter. I think e-newsletters are very valuable for reaching out and staying in touch with folks on a monthly or quarterly basis. Even in the constant drone of all the Web 2.0 tools we’re all supposed to be hip, savvy and using endlessly, don’t lose sight of the e-newsletter and its value.

E-newsletters help folks connect with you, and using them enables you to inspire, engage and initiate real connection.

Before I share some of my favorite e-newsletters, I had to share Joe Pulizzi’s fantastic post titled, “10 Content Marketing Tips To Start Now for 2009″ and urge you to go and read it.

Good content builds trust. Good content empowers relationships. Good content engenders community.

Some of my current favorite e-newsletters include:

Junta42′s newsletter

Cincom’s stellar Expert Access e-newsletter

B.L. Ochman’s “What’s Next Online” e-newsletter

Publishers Lunch e-newsletter

All of these offer value to the reader, a unique take on the world at large and inspiring content.

Don’t leave e-newsletters out of your mix.

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Is Google Make Us Stupid? Nicholas Carr

Nettie Hartsock — Tue, 15 Jul 2008 16:02:19 +0000

Read this Atlantic Monthly article by Nicholas Carr. Very interesting points. I wanted to write a letter to the editor about it after I read the article, but I couldn’t maintain my attention span to do so. :>)

(You’ll get the joke, if you read the article.)

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Do you have a Reading Guide for your Book?

Nettie Hartsock — Mon, 10 Sep 2007 20:54:59 +0000

If you don’t have a set reading guide for your book, I encourage you to build one to have available on your blog or web site and to have to send out with book orders of 20 or more to corporations, book clubs etc.

The site below is a great way to feature your reading guide online and it’s only $100 to submit a guide to the site. I think it’s worth it.

Here is the link on to how to do this.

Why should you as an author do a reading guide?

1. It’s a great primer for your book.
2. Makes the book more acccessible to people who are interested in it but might be intimidated by its subject focus.
3. It will empower managers, leaders etc. to bring your book into the office and have a great head start for facilitating a team around the book’s ideas.
4. It will help you identify for potential news coverage the real mission and ideas presented in the book in a brief format.
5. The questions you come up with for the guide and the answers can also be repurposed as articles.

Reading guides aren’t just for fiction books anymore! If you hit the site above and do a search for business books you’ll find guides to books by Jim Collins and other leaders.

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Patty Seybold on Customer Content

Nettie Hartsock — Wed, 17 Jan 2007 15:30:00 +0000

Patricia Seybold, one of my idols, posted a superb insight into leveraging your customer content. Read it, create it and leverage it!

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