From the category archives:

It's all about the content baby!

Don’t they Know Who I Am-itis…

March 10, 2010
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One of the things an author must avoid no matter how famous or unknown is the disease of “Don’ttheyknowwhoiamitis“.
The symptoms of this deadly and narcissistic disease include the following:
1. Author does not believe they need to continue doing outreach after their book has been out for six months, because everyone should already know who they are and [...]

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E-newsletters Still Have Value

December 11, 2008

“oy vey in my day we loved the e-newsletters!”

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Is Google Make Us Stupid? Nicholas Carr

July 15, 2008

Read this Atlantic Monthly article by Nicholas Carr. Very interesting points. I wanted to write a letter to the editor about it after I read the article, but I couldn’t maintain my attention span to do so. :>)
(You’ll get the joke, if you read the article.)

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Do you have a Reading Guide for your Book?

September 10, 2007

If you don’t have a set reading guide for your book, I encourage you to build one to have available on your blog or web site and to have to send out with book orders of 20 or more to corporations, book clubs etc.
The site below is a great way to feature your reading guide [...]

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Patty Seybold on Customer Content

January 17, 2007

Patricia Seybold, one of my idols, posted a superb insight into leveraging your customer content. Read it, create it and leverage it!

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