From the category archives:

Interview 101

The Most Important Question to Ask A Reporter

November 24, 2008

B.L. Ochman’s what to ask a journalist…

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Oy vey! Stop with the Uhs, Ums, Umms

August 25, 2008

I’m crazy about Joe Biden so I’m pretty excited about all the latest happenings in the world of politics, however, if Michelle Obama says, “Uhs, Um, Umm” one more time I’m going to go even more crazy!
Stop with the “Uhs”. Surely, someone much more adept than I, is media coaching her and advising her that [...]

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Reduce the briefings and trust the call

April 30, 2008

I’m lucky because I’ve had the opportunity to be both a journalist and a PR person and I’ve seen the good, bad and the ugly from all sides.
So with that said, I also want to quickly touch on why it’s wise to think before you ask a journalist to sit through a one hour briefing. [...]

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Interview Tips

April 14, 2008

Interesting piece that comes from CareerBuilder.com and is on CNN today on what to say and not to say during a job interview.
Here are the story highlights according to CNN:
* Talk about what motivates you, excites you, why you are in your industry
* Stray from talking about lifestyle choices, politics, religion or family plans
* Stay [...]

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Marsha Friedman’s Five Tips for First Interview

March 28, 2008

Cincom’s Expert Access newsletter features Event Management Services Inc.’s, Marsha Friedman’s superb insight on preparing for your first TV interview.
Read it and be prepared! Marsha is tops in her field!

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Jeff Jarvis, Sarah Lacy, Facebook and SXSW

March 17, 2008

I like Jeff Jarvis’ take on Sarah Lacy’s interview with Facebook founder Mark Zuckerberg at SXSW.
Here is one clip of the interview featured on YouTube .
There are several things to learn from this particular interview and how it went from both journalist and media/pr perspective.
While Sarah is actually a good journalist and writer and no [...]

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Lois Kelly Tips for Interviewing

November 7, 2007

Lois Kelly has a great set of tips around “Interviewing” for the IAOC blog here. Read them and learn!

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Top Ten Interviewing Tips (from your southern pal Nettie)

September 2, 2007

Nettie Tips On Interviewing
Keep in mind when you’re doing an interview that it’s usually with someone who doesn’t know you personally and may not get your humor, your personal asides or find your sarcasm as funny and charming as your spouse does.
Now here are some tips for interviewing:
1. Be honest
2. Take a deep breath before [...]

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You Can’t Take the Southern Drawl Out On Skype

September 2, 2007

I’m really thrilled to have been interviewed by the very talented (and funny) Luke Armour from Blog Forward. The interview focuses completely on interviews and interviewing techniques. (Note to self: Don’t say “um” so much. Drats!)
So if you’re inclined go check it out.

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Good Client Interview

August 27, 2007

This is a great interview a client of mine, Bob Prosen did recently with Peter Clayton of TotalPicture Radio.com. I like it because it’s my client. :>) But also because it’s a very good example of how you can speak conversationally in interviews and still get your message across. Bob is also very good at [...]

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Book Author Interview – David Meerman Scott

August 8, 2007

Here’s an interview I did recently with David M. Scott on his latest book.

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Tips for Interviewers

March 9, 2007

Interviewing: How a Willie Nelson concert taught me how to listen
In a far and distant galaxy when I was some fifteen years younger and early in my journalism career, I got a monthly writing gig to interview bands for a feature and arts entertainment magazine. Those interviews, I assumed at the time were rocking and [...]

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