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Is Your Website A Silent Movie?

January 13, 2010
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One of the most important things to ask in the new year is, “What movie is my website playing to visitors?”
What that means is to really identify the changes that are driving this new social media technology usage and ensure  you are doing the very best you can to employ those tools as well.
No matter what [...]

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Newton’s Law of Inertia and Web 2.0

January 4, 2010
Sir Isaac Newton, by Sir Godfrey Kneller, Bt (...

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Newton’s Law of Inertia: Every object persists in its state of rest or uniform motion in a straight line unless it is compelled to change that state by forces impressed upon it.
Today is the 367th birthday of Sir Isaac Newton and let it be the first day you move out of inertia about [...]

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Synchronicity and Social Media

December 29, 2009

I’m a giant reader of Jung and one of the things I’ve been studying is his insight on synchronicity. I also had the opportunity to read “There Are No Accidents: Synchronicity and the Stories of Our Lives” by Robert Hopcke. I cannot recommend this book highly enough. (Not a client book!)
In his book, Hopcke (a [...]

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Ten Social Media Ideas To Rid Yourself Of in the New Year

December 24, 2009
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1. Social media is all about quantity not quality.
2. Social media happens overnight and you just need a couple clever tweets to get the masses.
3. There are gurus (like Social Media Santa) that really exist and we need to be like lemmings and just do everything they say.
4. If I only post on my blog [...]

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Twas The Night Before Social Media…

December 18, 2009
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Twas the Night Before Social Media….
Twas the night before social media, when all through the Web
Not a Facebooker was statusing, no new updates in sight.
The tweets all tweeted on the Twitter with care,
In hopes that St. Click soon would be there.
 The 24/7 social media gurus nestled all snug in their beds,
While visions of new DIGGs danced through their heads.
And [...]

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Going from Naked Stick Figure to Fabulous

December 16, 2009
stickfigure

Which came first the website or the blog?
While it’s important to have some sort of presence on the Web, the times they are a changin, for what drives search engine mojo.
Did you know you can have a blog self-hosted on your domain that can give you the very added bonus of driving natural search engine [...]

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How Not To Promote Your Book: Drive-By Blog Comments

December 15, 2009
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Because I come from an Internet journalist background, I felt compelled to post this comment below that I received on the post I did “I’m not Your Social Media Expert, and That Should Make You Happy” .
I very rarely do not approve a comment to my blog because it’s very important to keep the communication gates [...]

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New BEA Head Sought

December 9, 2009
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I love this headline. It just came across in the PW e-newsletter as their subject line and for a moment I had the vision of Lance having lost his actual head!
Turns out Lance got promoted and BookExpoAmerica is on the hunt for a new director. He has in my estimation done a stellar job with [...]

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I’m Not Your Social Media Expert and That Should Make You Happy

December 8, 2009
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I’m constantly marveling at people who grab catchy domain names with the word expert in them to establish their expertise. For myself, I’ve always shied away from referring to myself as an expert in anything. (Well, almost anything. I think I’m a pretty expert Mom.)
Having been on the Web since 1996, I’ll give you some historical perspective about [...]

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Mr. Media, Bill Scheft and a publicist’s pain

December 8, 2009
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I’m generally reticent to comment on my client interviews with online media after they’ve occured, but I felt this one is a great example of how humor, insight and a publicist’s pain work together for the greater good.
One of my favorite clients is Bill Scheft and I think one of the reasons I like Bill [...]

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Classic Interview – David Weinberger “The Cluetrain Manifesto”

December 6, 2009
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When I’m speaking to groups I often start out by saying, “Hello, my name is Nettie and I’m a Web dinosaur.” I’ve been on the Web since 1998. Want to see what it was like then? Go to this link.
It’s astounding to me how long the “long tail” has really grown on the Web and [...]

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Checking your Grade on Twitter…

December 5, 2009

As everyone who reads this blog knows, I’m a giant fan of HubSpot’s free tools like websitegrader.com, pressreleasegrader.com and bloggrader.com .
Guess what?
Just in case you’ve not been monitoring their free tools in the past couple months,  they’ve also powered up Twittergrader.com.
Should you try it out? Of course. Should you use it as another way to give [...]

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