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Kirkus Reviews In Good Hands with Marc Winkelman

February 28, 2010
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Very heartened to hear that Kirkus Reviews will continue with the addition of Marc Winkelman at the helm. Many of my authors have really had incredible blessings come from garnering a review from this highly respected journal.
Winkelman was also quoted in the Statesman story (see link on his name), as saying, “Social networking has become a crucial [...]

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If I Were An Author I Would…

February 7, 2010
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1. Spend most of my time researching blogs and online websites instead of kvetching that my traditional publicity firm is just not trying.
2. Understand that I don’t need a publicist, mygrandma or even my publisher to work on my behalf to get coverage for my books! I can compile a list of blogs and start participating way before my [...]

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You Can Save Yourself from Buying Social Media “Guru” Products by…

February 4, 2010
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MYTH: You’re only going to find out the real deal on how to use social media off a long-copy sales page and a series of bonuses and webinars which you have to purchase.
REALITY: There are tons of absolutely free and  in-depth social media  help sites. If  you spend just one hour a week on them, you [...]

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How is Paid Content Going to Impact Your Local Paper and Your Obit…

February 3, 2010
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We’re just days away from seeing Journalism Online‘’s system put into action with several newspapers. Journalism Online is a relatively new start-up venture aiming to facilitate newspapers’ efforts to charge online.
Here is a link to the full story , and I could not resist putting an excerpt from the story here, “”We’re starting small, so if this really turns [...]

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Bloggers Want to Hear About Your Books

February 1, 2010

Don’t let any publicists convince you that you absolutely NEED them to do blog outreach on your behalf. To the contrary, it should always work as a partnership and it’s very important to put the YOU in the online outreach.
While many of you might not have the time or inclination to reach out to bloggers, [...]

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If Content is King, then Curiousity is Queen…

January 28, 2010
arbus

If content is King, then curiousity is Queen.

Here are 5 tips for inspiring journalists, readers and followers to keep coming back for more!
1. Tell them everything, be transparent and ask lots of questions that you don’t know the answer to.
2. If a journalist writes a story about a topic you’re familiar with then take time to [...]

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Goddard College, Franny and Zoey and what an artist really is…

January 28, 2010
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I’m truly saddened about J.D. Salinger’s death today. His book, “Franny and Zoey” changed my life one wintery night during my first residency at Goddard College.
Goddard was where I finally arrived to finish my B.A. in my early 20s and one of the first things you do as part of the work is complete your semester [...]

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Six Ways To Connect with A Journalist

January 27, 2010
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1. Not only read their work, but print their last ten stories out and look for all the ways they tell a story. Good journalists are incredible storytellers and you can find out alot about how they write, what they look for in an expert source and what interests them by reading several stories all [...]

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Failed Oprah PR Twitter Pitches

January 27, 2010
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OPA think “lobster, beer, big belly”- meet author, Dave Simons, Boston Sox fan – a real man’s “eat, pray, love.” Perfect for diet show.
O: her husband left her, her dog ran away, she sold all her pageant trophies to a gold exchange and now she’s going to climb Mt. Everest.
Oprah – My mom just read [...]

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Build Bad Content and They Won’t Come

January 21, 2010
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Right now in this haymaking world of social media gurus, specialists and your tweeting Aunt Bertha, we’re getting close to someone coming up with a good joke about how many social media gurus it takes to screw in a lightbulb. While we’re waiting for that joke to appear, let’s take a step back and look [...]

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Mediaite.com and Why You Should Know About It…

January 18, 2010
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If you’ve not yet checked out Mediaite – and its PowerGrid, then you definitely should. From the site itself, “Mediaite’s “Power Grid” objectively ranks media professionals across a dozen categories based on their real-time relevance. Power Grid rankings rely on an array of metrics, including anything and everything from circulation to Twitter followers to Google [...]

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6 Ways To Crush Blog Community Building Efforts

January 13, 2010

1. Focusing on only blogging about yourself, your services and other yakkity-yak “more about me” content.
2. Spending all your time disparaging other bloggers or your blog commenters.
3. Ranting of any kind.
4. Never asking questions of your readers.
5. Operating your blog like a clique or “inner circle” instead of openly engaging everyone who might want to chime in.
6. [...]

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