From the category archives:

Doing the Greater Good

Don’t they Know Who I Am-itis…

March 10, 2010
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One of the things an author must avoid no matter how famous or unknown is the disease of “Don’ttheyknowwhoiamitis“.
The symptoms of this deadly and narcissistic disease include the following:
1. Author does not believe they need to continue doing outreach after their book has been out for six months, because everyone should already know who they are and [...]

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Bloggers Want to Hear About Your Books

February 1, 2010

Don’t let any publicists convince you that you absolutely NEED them to do blog outreach on your behalf. To the contrary, it should always work as a partnership and it’s very important to put the YOU in the online outreach.
While many of you might not have the time or inclination to reach out to bloggers, [...]

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Goddard College, Franny and Zoey and what an artist really is…

January 28, 2010
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I’m truly saddened about J.D. Salinger’s death today. His book, “Franny and Zoey” changed my life one wintery night during my first residency at Goddard College.
Goddard was where I finally arrived to finish my B.A. in my early 20s and one of the first things you do as part of the work is complete your semester [...]

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Newton’s Law of Inertia and Web 2.0

January 4, 2010
Sir Isaac Newton, by Sir Godfrey Kneller, Bt (...

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Newton’s Law of Inertia: Every object persists in its state of rest or uniform motion in a straight line unless it is compelled to change that state by forces impressed upon it.
Today is the 367th birthday of Sir Isaac Newton and let it be the first day you move out of inertia about [...]

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Synchronicity and Social Media

December 29, 2009

I’m a giant reader of Jung and one of the things I’ve been studying is his insight on synchronicity. I also had the opportunity to read “There Are No Accidents: Synchronicity and the Stories of Our Lives” by Robert Hopcke. I cannot recommend this book highly enough. (Not a client book!)
In his book, Hopcke (a [...]

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5 Ways to Empower Your Book on the Web

December 2, 2009

1. Use Google Blog Search and search on the title for a very successful book in your genre. What the search returns will be blogs that have mentioned, reviewed or featured the book. Make your own pitch list from this as well. In your own email pitch to the blogger, say something like, “I know [...]

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You Might Be A Social Media Junkie If…

November 17, 2009

Nielsen recently released an interesting study on social media usage and social media junkies.
I thought I’d post my own list of items for you to determine if you are a true social media junkie or not. For someone (me) who is always trying to balance the online with the offline, I feel your junkie [...]

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Be an idea-marathoner…

November 3, 2009

“We run, not because we think it is doing us good, but because we enjoy it and cannot help ourselves…The more restricted our society and work become, the more necessary it will be to find some outlet for this craving for freedom. No one can say, ‘You must not run faster than this, or jump [...]

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Book Awards Matter

November 3, 2009

Often when I work with authors, one of the first things I will ask them is how many awards they’ve submitted their book to. It’s always surprising how many people have not done one thing in terms of trying to garner an award or two. What’s most surprising is that this is definitely a no-brainer! [...]

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Humor and Your Southern Social Media Manners!

October 30, 2009

My friend Mark Levy (Twitter – @levyinnovation), has provided me an endless tool for laughter when I’m having a particularly lousy day, because he mentioned to me that every time he sees the Geico pothole commercial he thinks it sounds just like me and it makes him laugh.
(I’ve included the commercial YouTube at the [...]

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Building Your 2.0 Platform Does Not Require High Heels

October 21, 2009

“We don’t accomplish anything in this world alone … and whatever happens is the result of the whole tapestry of one’s life and all the weavings of individual threads from one to another that creates something.” (Sandra Day O’Connor)
It’s really time to stop worrying about how you will “look” on the Web if it’s preventing [...]

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The Blog is Always Greener on the Other Side

October 20, 2009

Here are 7 tips to help you blog successfully.
1. The more you post, the more your blog visibility grows. Posting good content keeps the search engines happy and helps drive more traffic to your blog.
2. If you’ll commit to posting on a regular schedule (at least three times a week) for 52 weeks (a [...]

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