From the category archives:

Business Advice

Building Your 2.0 Platform Does Not Require High Heels

October 21, 2009

“We don’t accomplish anything in this world alone … and whatever happens is the result of the whole tapestry of one’s life and all the weavings of individual threads from one to another that creates something.” (Sandra Day O’Connor)
It’s really time to stop worrying about how you will “look” on the Web if it’s preventing [...]

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Reinventing 2.0 Series – David Henderson

April 16, 2009

Reinventing 2.0 series – David Henderson

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E-newsletters Still Have Value

December 11, 2008

“oy vey in my day we loved the e-newsletters!”

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What PR is NOT….

September 8, 2008

I had a tough week last week and while in a meeting with a very respected PR practitioner whose been in it for more than twenty years, we came up with a list of what PR can and cannot do. I thought some of those might be good to share.
1. PR is not guaranteed coverage. [...]

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Don’t Be Greedy, Wait your Turn

July 27, 2008

So you’ve started a blog, and automatically (according to some of the folks doing blog webinars, social media webinars) your blog is going to be instantly visited by droves of people simply because you’ve now got a blog. You’re going to be famous, you’re going to have thousands of followers, you’re going to immediately be [...]

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Tips for Generating Media Coverage

June 25, 2008

Super short slideshow with lots of tips for generating media coverage. On the Inc. site so you really ought to pay attention!

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Help A Reporter.com

June 18, 2008

I might have blogged about this before but I cannot encourage folks enough to join Peter Shankman’s superb list and start responding to those press queries!
Here is the web site where you can join and it’s free! You can’t beat that!

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Wayne Hurlbert Blog Talk Radio

June 17, 2008

Listen to Wayne Hurlbert and I on BlogTalkRadio, talking about books, networking, building expert platforms and anything else we can come up with!

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Slow down, this too shall pass

June 13, 2008

Today is Friday the 13th, but I feel like I’ve been in “13th” mode for the past three weeks. My modem crashed at BookExpoAmerica in LA, I’ve had problems sending files via my internet provider and yesterday morning I suffered a mishap in my home office which resulted in 3 stitches in my wrist and [...]

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David Meerman Scott and Cool Tool

June 10, 2008

I’m still at the B2B Marketingprofs.com event in Boston, but had to quickly blog about this cool tool that David Meerman Scott touted in his luncheon presentation. (Superb presentation by the way.)
I will blog about his new book, “Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs” (by Craig Stull, Phil Myers and [...]

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People Who Need People

June 9, 2008

I’m in Boston at the Mprofs B2B marketing forum and it’s fantastic. All day today I’ve had the song, “People” by Barbara Streisand stuck in my head because this whole forum is focused around empowering one another’s efforts and making real connections with your customers or prospects.
One of the best things I’ve heard today in [...]

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5 Ways to Re-Energize Your Marketing

June 9, 2008

Here are five ways to re-energize your marketing outreach initiatives:
1. Be bold and engaging.
2. Remember that in business you’re still dealing with people, so always aim to establish a one on one connection.
3. Keep a sense of humor.
4. Be authentic, transparent, and conversant.
5. Help everyone that asks you. Operate from an abundant place. Give information [...]

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