From the category archives:

BOOK PR 101

You Don’t Have to Pay a PR Firm to Tell You…

March 12, 2010
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1. Journalists are curious and under very tight deadlines. You can write all the content you want on your blog, Twitter account, Facebook but if you don’t work at making it interesting, enticing and engaging they won’t source it.
2. Who the top reviewers  Amazon are for your genre. Get them yourself by doing a search on [...]

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You Should Apply for this business book award…

October 24, 2009

Please don’t forget to submit your book in for consideration to the Axiom Business Book Awards. I’m proud to say I’ve had many past clients submit and then win the award and I hope you’ll submit your book as well!
P.S. (Do it yourself so you’ll know it gets done. Don’t wait for your publisher [...]

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Poet and Writer’s Magazine on Twitter and Authors – Hmm.

April 22, 2009

Poet and Writer’s Magazine “Are Authors Who Twitter More Fitter?”

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Make Your Headlines Captivating

October 7, 2008

If you’re writing your own press release to announce your book, make sure that you’re using a very succinct and compelling headline. You can use PRWeb.com (I recommend this one) and submit a release for $80.00.
However, there’s a very good chance that if you write a press release unless it’s compelling and has a [...]

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Five Things From Book Expo: Bezos, Kindle, Moms, blogs and bathtubs

May 31, 2008
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I’m at BEA and it’s wonderful. The only downside is that my modem in my laptop crashed so I’m writing this from the press room itself!
So here’s a wrap up so far:
1. Taught two classes on Advanced Blogging and Web 2.0 for PMA’s Publishing University. This was a wonderful experience and lots of authors/publishers are [...]

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Surprising Results from Latest PR Survey

April 8, 2008

Great story on the results of the 2008 PRWeek/PRNewswire Media Survey.
One of the most interesting reveals of the survey is how journalists are finding experts for stories using LinkedIn. While folks are touting that everyone must have a MySpace and Facebook profile too, I really like LinkedIn and have used it both as a journalist [...]

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Five Tips for Getting Your Book To Readers

February 6, 2008

If you’ve got a new book out, or you’re in the early stages of planning a book release keep these five tips in mind to help you find your readers!
1. Think collaboration! Reach out to like-minded folks blogging on the same topics or type of book you’ve written and ask them if they’d like to [...]

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Wayne Hurlbert – Blog Business Success Radio

January 10, 2008

I’m going to be on Wayne Hurlbert’s Blog Talk Radio show tonight and I’m very excited. We’re going to talk about book pr, writing and how to market your books. Please tune in if you have the chance!

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Yes!!! Blogging can bring journalists!

November 1, 2007

One of the things I really stress with clients that I work with who have blogs is to keep in mind that journalists read blogs. Not only do they read blogs, but they use Google and search for topic matter or spokespeople around stories they are covering.
I’ve been a journalist and did this frequently myself [...]

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Putting Your Amazon Link in Emails

August 30, 2007

I know it’s hard to keep up with all the small things you can do yourself PR-wise to keep your book out there, but I really recommend that when you send emails out you put a link to your book in your sig file that links directly to the book review option. At least use [...]

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PR, Your book and the masses

August 21, 2007

I recently presented at a Berrett-Koehler publishers conference which in itself was quite an amazing and humbling experience, but the panels and the audience also brought up some very insightful challenges in terms of how authors must do the majority of their PR and marketing outreach.
The good news is that if you’re willing – you [...]

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Rarely do I do this – but this one’s really bad

August 7, 2007

While I don’t subscribe to bashing folks in regard to outreach or posting voluminous bad PR queries on my blog, this one was too “bad” or “good” to pass up.
Today I got a real press query that had the subject line of “My vacuum cleaner needs a software upgrade”.
Seriously.
I was pretty sure it was [...]

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