August 21, 2007

I recently presented at a Berrett-Koehler publishers conference which in itself was quite an amazing and humbling experience, but the panels and the audience also brought up some very insightful challenges in terms of how authors must do the majority of their PR and marketing outreach.
The good news is that if you’re willing – you [...]
Read the full article →
August 7, 2007

While I don’t subscribe to bashing folks in regard to outreach or posting voluminous bad PR queries on my blog, this one was too “bad” or “good” to pass up.
Today I got a real press query that had the subject line of “My vacuum cleaner needs a software upgrade”.
Seriously.
I was pretty sure it was [...]
Read the full article →