From the category archives:

Bad PR

How Not To Promote Your Book: Drive-By Blog Comments

December 15, 2009
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Because I come from an Internet journalist background, I felt compelled to post this comment below that I received on the post I did “I’m not Your Social Media Expert, and That Should Make You Happy” .
I very rarely do not approve a comment to my blog because it’s very important to keep the communication gates [...]

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Don’t Write Book Marketing Graffiti On Facebook Walls

May 26, 2008

I got this over the weekend from a Facebook connection who is an author. It’s not an author I’ve done work for or am going to do work for. I’m deleting the author’s name because I don’t want to completely out the author.
I do feel compelled though to advise against what this author is doing [...]

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Surprising Results from Latest PR Survey

April 8, 2008

Great story on the results of the 2008 PRWeek/PRNewswire Media Survey.
One of the most interesting reveals of the survey is how journalists are finding experts for stories using LinkedIn. While folks are touting that everyone must have a MySpace and Facebook profile too, I really like LinkedIn and have used it both as a journalist [...]

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Rarely do I do this – but this one’s really bad

August 7, 2007

While I don’t subscribe to bashing folks in regard to outreach or posting voluminous bad PR queries on my blog, this one was too “bad” or “good” to pass up.
Today I got a real press query that had the subject line of “My vacuum cleaner needs a software upgrade”.
Seriously.
I was pretty sure it was [...]

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Phil Hall’s PR Mistakes to Avoid

February 10, 2007

I’m a great fan of Phil Hall – here is an excellent list of what one might think everyone should know in regard to PR – but unfortunately must be continually reminded of!
Great mistakes to avoid here!

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Food for coverage?

January 5, 2007

Here’s an excellent post by Phil Hall, guru of PR, on why it’s good to leave journalists hungry.
Check it out and lunch is not on me.

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