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Nettie Hartsock

Kiss Your Publicist Goodbye (and pitch your book online)

March 13, 2010
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5 Ways to Kiss Your Publicist Goodbye And Pitch Your Book Online:
1. You’ve compiled your list of bloggers to reach out to. You’ve read their blogs, followed their blogs or websites and know the kind of books they like to highlight or review.
2. You demand coverage or review of your blog in an ALLCAPS [...]

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Kiss Your Publicist Goodbye (and still be loved by media online and offline)

March 12, 2010
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7 Ways to Kiss Your Publicist Goodbye
1. Make your site a mini-magazine issue of thought-leadership. Look at your site as though it’s a real publication for both your peers and the media to source for news. Build an editorial calendar for all your online tools including Twitter, Linkedin.com (status updates), Facebook and make sure [...]

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You Don’t Have to Pay a PR Firm to Tell You…

March 12, 2010
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1. Journalists are curious and under very tight deadlines. You can write all the content you want on your blog, Twitter account, Facebook but if you don’t work at making it interesting, enticing and engaging they won’t source it.
2. Who the top reviewers  Amazon are for your genre. Get them yourself by doing a search on [...]

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Don’t they Know Who I Am-itis…

March 10, 2010
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One of the things an author must avoid no matter how famous or unknown is the disease of “Don’ttheyknowwhoiamitis“.
The symptoms of this deadly and narcissistic disease include the following:
1. Author does not believe they need to continue doing outreach after their book has been out for six months, because everyone should already know who they are and [...]

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If I Were An Author I Would…

February 7, 2010
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1. Spend most of my time researching blogs and online websites instead of kvetching that my traditional publicity firm is just not trying.
2. Understand that I don’t need a publicist, mygrandma or even my publisher to work on my behalf to get coverage for my books! I can compile a list of blogs and start participating way before my [...]

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You Can Save Yourself from Buying Social Media “Guru” Products by…

February 4, 2010
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MYTH: You’re only going to find out the real deal on how to use social media off a long-copy sales page and a series of bonuses and webinars which you have to purchase.
REALITY: There are tons of absolutely free and  in-depth social media  help sites. If  you spend just one hour a week on them, you [...]

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GalleyCat and How it Benefits You…

February 3, 2010
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I’m a giant fan of Mediabistro’s GalleyCat and think they’re doing a great job of providing resources for writers, authors, and idea-thinker uppers in regard to Web 2.0 tools.
Their latest piece titled, “The Most Popular Book Reviewers On Twitter” by Jason Boog  is something you should definitely read and take actionable insight from!
What insight?
The column gives [...]

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How is Paid Content Going to Impact Your Local Paper and Your Obit…

February 3, 2010
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We’re just days away from seeing Journalism Online‘’s system put into action with several newspapers. Journalism Online is a relatively new start-up venture aiming to facilitate newspapers’ efforts to charge online.
Here is a link to the full story , and I could not resist putting an excerpt from the story here, “”We’re starting small, so if this really turns [...]

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Bloggers Want to Hear About Your Books

February 1, 2010

Don’t let any publicists convince you that you absolutely NEED them to do blog outreach on your behalf. To the contrary, it should always work as a partnership and it’s very important to put the YOU in the online outreach.
While many of you might not have the time or inclination to reach out to bloggers, [...]

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If Content is King, then Curiousity is Queen…

January 28, 2010
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If content is King, then curiousity is Queen.

Here are 5 tips for inspiring journalists, readers and followers to keep coming back for more!
1. Tell them everything, be transparent and ask lots of questions that you don’t know the answer to.
2. If a journalist writes a story about a topic you’re familiar with then take time to [...]

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Goddard College, Franny and Zoey and what an artist really is…

January 28, 2010
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I’m truly saddened about J.D. Salinger’s death today. His book, “Franny and Zoey” changed my life one wintery night during my first residency at Goddard College.
Goddard was where I finally arrived to finish my B.A. in my early 20s and one of the first things you do as part of the work is complete your semester [...]

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Six Ways To Connect with A Journalist

January 27, 2010
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1. Not only read their work, but print their last ten stories out and look for all the ways they tell a story. Good journalists are incredible storytellers and you can find out alot about how they write, what they look for in an expert source and what interests them by reading several stories all [...]

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