If you’re still operating on the misguided notion that social media is not here to stay, or even worse, that it is not a viable option for PR pitching, then step away from this chapter and by all means go back to playing with your mint condition Atari Pong Game.
If however, you do understand that social media is vibrant, ever-increasing and valuable then keep reading!
Today’s lesson is about pitching and social media. What follows are some tips for you to employ if you really want to find the best possible places to pitch yourself, your products or your brand online.
1. Don’t pitch on social media platforms where you don’t have a presence. Set up your Facebook Fan page, your blog, your Twitter account and shine up your LinkedIn.com profile as well.
2. Don’t push out generic pitches to anyone and everyone on these accounts.
3. Do your research and don’t mass pitch lists of folks. This is really a no-no on social media platforms.
4. Don’t write your pitches with you in mind, write them with the producer, blogger or journalist in mind.
5. Practice makes perfect. There is something incredibly valuable about learning to pitch a brand or product in less than 140 characters.
6. Don’t pitch a journalist or a blogger more than three times if you’ve not yet had a response from them.
7. If they ask you to stop pitching them – really do.
8. Don’t twitter-stalk journalists or bloggers.
9. If you cannot fit your pitch into 140 characters or less, rework it until you can.
10. Always follow-up with a thank you if a blogger or twitterer shares your news with their readership.
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This is a great article. You shouldn’t even think about trying to sell to people via Social media – its all about trust and expertise.
Sherron