If there is only one book you read this year to prepare you for handling next year’s news and winning the competitive landscape then it has to be David Meerman Scott’s – Real Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now.
It’s officially released today and is a MUST READ.
While you’re waiting for the book to arrive, you should also check out the free e-book that vividly details David’s scoop on how Fortune 100 companies respond to news queries, how real-time marketing and PR should work and what you can do to capitalize in this 24/7 environment.
To quote David, “In my research, I contacted the communications departments of the Fortune 100 companies and found that only 28 percent engaged with me in real-time. Many of those 28 companies have comprehensive real-time communications programs in place, which I describe in the ebook.”
Check out David’s post announcing the book here.
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This looks really interesting – I have got a new venture about to launch and this will help me get valuable exposure.
Thanks for sharing
Sherron