Enlightenment is defined as education that results in understanding and the spread of knowledge. In Buddhism, enlightenment (orthodoxy Bodhi in Sanskrit) refers to a unique experience which wholly transforms the individual from their previous state in samsara.
Let’s now look at the term bloglightenment, whichI define in this way – using your blog to enrich understanding and the spread of knowledge about your expertise, your book, your product or your market.
What it doesn’t mean is using your blog as a one way marketing conversation. I think it’s incredibly important to start defining why we’re all using the social media tools we’re using and how WE truly want to use them.
As the hype for social media usage continues to rise, so does the misuse and misapplication of these tools.
I believe you should blog the change you want to see in the world. This is the harder path to take, but ultimately it’s the more valuable one to your community and to the world.
This is not as hard as you might think it is. What bloglightenment requires is your commitment to blogging with the full intention of sharing your insight freely and openly so others can benefit from it.
Stop thinking of your blog as strictly a marketing or lead generation tool. Start using your blog to affect change in the way people relate, do business together and lift one another up.
Having been on the Web since 1996, this is the most exciting time I’ve seen because of all these tools and the very real power they bring to communicating truly on a worldwide scale.
Don’t waste one more day of your blogging content on insignificant or bait and switch marketing information. Don’t waste your community’s time by snarky blog posts. Elevate your writing and you will elevate the lives of all those who read your blog.
Take a look at your blog today and see how you can apply blog-ightenment to the content mix. Make your blog personal, meaningful and actionable.
Here are some great examples for you to look at: (Note, some include past or current client blogs that I think are extraordinary!)
Let these bloggers inspire you to bloglightenment! I can’t wait to read your insight!
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