Kiss Your Publicist Goodbye and Meet My Friend Called the Web
Friday is a good day for posting a few sites you should know about and tools you should be using as an author. So enjoy and think kindly of me as the temperature in Austin is heading toward the upper nineties!
1. If you’ve not yet registered to publish your blog on Kindle then you should do so today. Here is a great and easy way to do it on Squidoo. I have to say too that Seth Godin mentioned this in his incredible talk at IBPA this year so YOU really should do it!
2. If I were an online book publicist (which I sometimes am) then I would feel incredibly happy to share the link to the Book Bloggers Convention attendees and tell you that you don’t need an online publicist to build your own book blog pitch list from those blogs.
2A. Don’t copy the whole list and then just spam pitch them. Take time to read their blogs, see if your book is a good fit and contact them one at a time. (Of course one would hope this is what PR flaks would do too, but alas, I’m not sure they are as smart as you!)
3. Gee, I wish all those cool blog posts I have could somehow be converted to newspaper-style format, so I could be my own mini-me publisher. Hmm. How can I do that? Try Feedjournal.
4. If I were an author I would be using Muckrack.com to find what journalists are tweeting in my vertical/topic and I would make a list and follow them on my Twitter account.
5. If I were someone who is always trying to figure out other ways to use Twitter (and I am), I might start following the publications I hope to be featured in and anytime they tweet out a new article link, be one of the first ones to go the publication site and comment on the article. If I do it often enough they might even think about using me as an expert for a future story. If I do it without marketing blather and authentically then at the very least I’ve created a way for folks to find me and perhaps visit my blog.
6. If I wanted to save money on news clipping services and use the Google alerts I set up in an even more powerful way, then I would convert all the places I’m mentioned or featured online by using HTML to PDF converter for free.
7. If I had an intern and wanted to be booked on radio shows, I might have them go through this list and see how many are a good fit for my topic and who the producers for the shows are by visiting the web links to the actual station. (Ok, this means you have to do a little bit of sleuthing but is that so wrong?!)
8. If I were an author hoping to get a book review or a writer wanting a book deal I would follow the folks listed under books here.
Now go and conquer all things Web and may the “book-Force” be with you.
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