- Image by luc legay via Flickr
Here are some new ways you can empower your profile, enlarge your community and GET MORE SOCIAL!
1. At every single book signing you do make sure you not only sign your book, but what about putting your @TWITTERID right underneath your signature?
2. Revive and revamp your signature line in your email – make sure you include your TWITTERID, YOUR LINKEDIN profile, your FACEBOOK FAN PAGE and a link to your BLOG. Also make sure that you put your TWITTERID and your LINKEDIN ID on your business cards.
3. Encourage people to tweet during your booksignings. Create a hashtag that is your book title, or topic and give it out at the start of the booksigning.
4. Still think you can’t find media on Twitter? WRONG! Check out this great link for all the public media.
5. Always mention your TWITTERID in media interviews – say you would love for people to connect to you via Twitter.
6. Subscribe to the enewsletters from media, print and online magazines you want to be featured in. Make sure when you get the enewsletter you take time to then go to the site and immediately comment on a story. By doing this authentically you are not only providing more insight, but providing the reporter or freelance journalist another possible expert for a future story. Journalists don’t always want to quote the same sources for every story. Respect their work and they will in turn count on you to add new ideas in future stories.
7. What? You don’t have time to source actionable data on Muckrack.com? That’s crazy! You aren’t seriously thinking your PR person is doing this all day every day to find new journos on twitter? Peeshaw. Start doing it yourself.
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