The Hartsock Agency

7 Ways to Kiss Your Publicist Goodbye

1. Make your site a mini-magazine issue of thought-leadership. Look at your site as though it’s a real publication for both your peers and the media to source for news. Build an editorial calendar for all your online tools including Twitter, Linkedin.com (status updates), Facebook and make sure you’re congruent in your content and your expertise.

2. Make sure you’re linking outside your blog to other news sources and stories by journalists. As a recovering technology journalist (1996-2004) I can tell you that all journalists love to have their names or links to stories, surface in Google alerts and they really love to show those to their editor as well.  You’re also giving them new sources of experts to look at when you write about stories they’ve covered and what your take is on the story.

3. Build a set of Google alerts on topics you’re most interested in and let those Google alerts give you ideas for new pieces of content on your blog, your Twitter and your Facebook pages. Don’t just stop at  posting those story links, go and comment on the stories at the sites they’re on and that will help you with building link-love to your site.

4. Don’t purposely be contrarian to the news. Be the person who lends a new angle or insight to a story.

5. Make sure you’re reading the online and offline magazines in your vertical and studying how their stories are created, who they source and where you can contribute bylines.

6. Have a website that encompasses a Web 2.0 press ready page. This includes your TwitterID, Facebook, Linkedin.com, YouTube channel and one pager about your expertise.

7. Put Google alerts on journalists’ names so you can build a clip file of what they’re covering and who they write for. More and more the online media is made up of freelance writers so don’t leave them out of the mix.

Related posts:

1. Ten Free Tools To Kick Your Social Media Cynicism to the Ground “If we listened to our intellect, we’d never have a...
2. You Don’t Have to Pay a PR Firm to Tell You… Journalists are curious and under very tight deadlines. You can...
3. If I Were An Author I Would… 1. Spend most of my time researching blogs and online...

Related posts brought to you by Yet Another Related Posts Plugin.