The Hartsock Agency

One of the things an author must avoid no matter how famous or unknown is the disease of “Don’ttheyknowwhoiamitis“.

Flickr photo courtesy of Via Mio

The symptoms of this deadly and narcissistic disease include the following:

1. Author does not believe they need to continue doing outreach after their book has been out for six months, because everyone should already know who they are and desperately want the book.

2. Author does not think it’s necessary to register their profile on new niche sites that might elevate their visibility and help them reach out to a new community of folks.

3. Author says their online guru “manages all that web 2.0 stuff and they don’t need to keep track of it or know what is being posted.”

4. Author believes the term “online guru” really means something.

5. Author is too busy to thank any bloggers for covering their book.

6. Author doesn’t want to send out hand-signed copies for book giveaways because book give-aways are only for lessor authors.

7. Author spends time blogging snarky posts on their blog about how they are the smarter than everyone else.

8. Author never responds to comments on their own blog or even bothers to link to outside bloggers.

9. Author thinks the media, the blogosphere and the twitter denizens will follow them JUST BECAUSE.

10. Author believes book marketers who tell him/her it’s all about impressions, click-throughs and long copy – not about valuable content, elevating the discussion and empowering the vertical.

If you are felled by any of these symptoms, please make certain to address them immediately so they do not become a full-fledged online affliction.

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