Is Your Website A Silent Movie?

One of the most important things to ask in the new year is, “What movie is my website playing to visitors?”

What that means is to really identify the changes that are driving this new social media technology usage and ensure  you are doing the very best you can to employ those tools as well.

No matter what you are doing in terms of your site, if you’re not incorporating some form of social media with it, then  you really are just starring in a silent movie at this point.

I picked the Buster Keaton clip because in watching it I realized that in many ways the tumbles and turns he takes are similar to how many of the authors and thought leaders I work with feel when faced with the task of social media.

Blogging is a marathon, not a sprint.  And as many posts over these five years on my blog have noted, this is a long-term investment you’re making. You’re at an incredible place in the Internet. Having been on the Web since 1996, I can tell you that what we are witnessing is a communication revolution and there is still plenty of time to find your place and your community on the Web.

Information for how to start your own social media mojo can be found freely on the Web by reading key blogs that help you understand how Web 2.0 works and how to tap into its power.

Read David Meerman Scott, Mashable.com, DailyBlogTips, Problogger.net, SocialMediaToday.com and others that empower how you market your messages and how to use online tools transparently.

Keep thinking, “From Book to Brand to Beyond!”

The key is to start somewhere and move forward one step at a time. You can do it!