How Not To Promote Your Book: Drive-By Blog Comments

Because I come from an Internet journalist background, I felt compelled to post this comment below that I received on the post I did “I’m not Your Social Media Expert, and That Should Make You Happy” .

I very rarely do not approve a comment to my blog because it’s very important to keep the communication gates open both ways and we’re all here to learn together. With that in mind, please take this lesson to heart. It is not good marketing to post a short blurb about your book in someone’s comment section of their blog. I know there are some book “marketers” and book “social media experts” who for years have touted this as a good idea. Heck, they’ve even published this suggestion in some of their own books!

However, this is never a good idea. Ever, ever, ever.

Think of it like this. What if you decided, in an effort to get more buzz out about your book, that the best possible thing you could do is spray paint the front of someone’s home with your book title and short description?

This would actually make the homeowner feel great rancor toward you and the neighborhood (her community) wouldn’t much cotten to seeing this either. They trust the homeowner to keep her home spiffy, smart and valuable!

A blog is someone’s home. People come to it and the blog author opens his/her doors to a knowledge base that will hopefully be very educational and actionable. And FREE of marketing blather including in the comment section.

With that in mind, here is the aforementioned comment I received (I’ve edited it a bit so not to expose the commenter, so anywhere you see BOLD I’ve changed it from what it actually was.)

“Shoved to the curb and left to fend on her own at the age of 14; AUTHOR NAME eventually went on to receive a Bachelor’s Degree in Social Work.

But God was not welcome nor allowed to be spoken on the job… Not able to do so, AUTHOR NAME went on to work for the Archdiocese of St. Paul/ Minneapolis for 8 years.

NAME OF BOOK is a true story of AUTHOR NAME strength & perseverance. That, combined with her strong faith is what makes this story unique and a must read!

This is AUTHOR NAME first book and is currently working on her sequel… NAME OF NEW SEQUEL.”

So here’s the thing, this comment not only violates the good mojo in terms of respecting one’s home blog turf, but also it shows these three things:

1. The author has not ever read the blog she just posted a comment to.

2. The author did not actually read the blog post she posted the comment to.

3. The author is unaware of how one should post comments to a blog.

Lessons Learned:

1. Read the blog you’re going to post a comment to.

2. If you want your book reviewed or want to drive traffic to your book site – research the sites that talk about books, book reviewing and reach out to those blog editors in person through an email pitch, not through an email pitch.

Here are some good ones to check out -

a. BergersBookReviews.com – Alice Berger’s fantastic site.

b. Bookpleasures.com - Norm Goldman’s superb site. Note, on Norm’s link that he has a quick review service, but also offers a free review service.

*I posted the two examples above without the direct contact information (emails etc.)  because I’m mean and I don’t want to share. Ok…that’s not really true. I posted them like that so you could learn how easy it is to use this little free tool called the Internet, hit those sites and get the contact information on how to pitch them books very easily from their site!

To sum up: Be your own best advocate, keep pitching and swerving and building strong lists for your book, and don’t listen to everything social media book gurus advise you to do.

And in the words of one of my favorite Monty Python songs, “Always look on the bright side of life, always look on the bright side of life.” How does that apply to marketing your book? There are thousands of blogs you can find to feature your book if you’ll just stay positive, focused and in it for the long haul.

Now go and get your book out there!