Many times my early work with clients is focused around helping them build their Web 2.0 platform. More often than not, the clients who come to me are really terrific and dynamic in their offline presence and just need some help in terms of boosting their online and social media platform.
One of the first things we come to understand is social media is not speed dating. Real social media endeavors take time and must be embraced with transperancy and authenticity.
There still exists a great hesitancy to move to more transparency and conversation online, but the bottom line is social media is not going to go away. By not utillizing these tools for the greater good of your online presence, you’re not only missing out on opportunities for new client engagements, press coverage and expanding your thought-leadership platform, but the online world is also missing your contribution.
That’s an important part of the social media equation that does not get talked about enough. When social media is just bandied about in terms of “social currency, viral marketing and quantity vs. quality of followers,” then we’re missing a vital component to why we use these tools.
The component missing is YOU. If you are not making your content, your wisdom and your expertise visible on the Web 2.0 landscape, then it is much harder for all of us to benefit from it.
The work required is to build a strong strategic plan of social media communication. Make sure you start with the foundation of transparency and build from there. Give yourself at least six months at the onset before you decide “it’s just not working.”
Remember, social media is about showing up, it involves making a long-term commitment to finding that 2.0-harmony and using it to your best success.
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Exactly! Well put, Nettie, thanks.
“Give yourself at least six months at the onset before you decide “it’s just not working.” ” Well this I really must admit that everything takes time , especially Internet social media results are going to take some of your patience.
[...] advanced search marketing books I read was called Revenge of the MiniNet , by Michael Campbell . Social media is not speed dating… – nettiehartsock.com 10/13/2009 Many times my early work with clients is focused around [...]