The Hartsock Agency

[youtube]http://www.youtube.com/watch?v=tYM256yuAqQ[/youtube]

Ok, I just stuck that video up there because it made me laugh. It also reveals a deeper question to ponder about product endorsements/reviews and how they can quickly turn to broken painful shells in one’s marketing plan. (Or at the bottom of one’s bathtub.)

Now, back to the topic of the day, blogroll-scrubbing. I recommend that you take time out about every three months and scrub your blogroll.

Does this entail real soap or painful walnut shells? Nope.

Here are five easy steps to take to do a good blogroll scrubbing.

1. Hit each blogroll link, and make sure the blogs are still lively (or even alive.)

2. Make certain they still have the content you want to refer your readers to.

3. If there are blogs that aren’t updated anymore then take them off your blog and let them rest in peace in the blog cemetery.

4. If you have blogs on your roll that no longer reflect your mission, your standards or your focus, then take those off as well.

5. For every two blog links you scrub, find one new one to take its place.

Keep your blog roll timely and always remember it’s a virtual library shelf for your blog visitors. You don’t want any resources or links up there that won’t be helpful to your community.

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