The Hartsock Agency

      “A healthy social life is found only, when in the mirror of each soul the whole community finds its reflection, and when in the whole community the virtue of each one is living.” (R.Steiner)

If you’re planning to start up your social media campaign, outreach or presence, you need to remember that your community as a whole should grow and build on the idea that there is a place for every single soul.

Yes, it’s absolutely important to define your target audience and participate in the social media community on a daily basis, but you must also foster the soul of your social media community.

Social media benchmarks can also be maintained in any social media campaign and those can be measured by views, follows, comments and subscribers.

And just as any other benchmark,  you  want to ensure the soul of the community is counted as a valuable measurement of how you’re doing.

To measure the soul of your social media here are four questions to ask during any campaign:

1. Are we engaging the community authentically and helping them feel important, valued and relevant?

2. Are we applying a marathon mentality or a sprint mentality to building the community? (Tip: Running longer distances with your whole community will let them know you’re in it with them not just for the short-term gain.)

3. Are the social media endeavors based only on currency or are they based on changing lives with our brand, product or service? (Tip: Changing lives is much more rewarding!)

4. Does every soul count? (Tip: If it doesn’t, you’re not going to have a successful long-term marathon.)

Now, go and find the soul of your community.

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