“For just one night let’s not be co-workers. Let’s be Co-people.” (Ron Burgundy)
Ten Ways to Kiss the Social Media Facade Goodbye:
1. Stop trying to control your community – and start being a part of it.
2. Freely admit you do not have all the answers and be a perpetually free resource with the answers you do have.
3. Be yourself and the tribe will follow.
4. Don’t spend time trying to be clever or inauthentic.
5. Don’t only quantify the value of your readership or community by the number of clicks.
6. Die snarkiness die.
7. Cash isn’t the currency you need on the Web. Courage and transparency are what really goes viral in Web 2.0. (Don’t believe me? Check out Randy Pausch’s “Last Lecture” on YouTube. Look at the view numbers and watch the vid if you haven’t yet.)
8. Let “link-love” abound.
9. Find joy in Web 2.0 or don’t do it.
10. For every hour you spend on social media, spend the same amount outside. (Remember the sun is good for you. Real grass smells fantastic. Laughter at playgrounds cures almost everything.)
Be brave and lose the facade. Life’s way to short not to spend it being real with your co-people.
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