[youtube]http://www.youtube.com/watch?v=IKSXdDvBaio[/youtube]A.J. Jacobs has done a hilarious book trailer to announce his latest book. I encourage you to check it out and see how creativity and humor can be incorporated into book marketing!
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[...] If you want a little humor with your research on book marketing, check out the idea of book trailers here. [...]