The Hartsock Agency

As the success of using social media continues to rise, one of the key things to keep in mind is the “economy of effort” as it relates to the time you’re spending on all your social media endeavors.

Instead of trying to be active on all the grouplists, all the social media sites as well as on Twitter, LinkedIn, YouTube and Facebook, you need to first take a step back and define your purpose on these sites and which ones will work best for you long-term.

As you think about the purpose for your involvement in social media keep this in mind:

If you try to be active on every social media platform, every group list, every online conversation, you’re going to run out of social media steam.

Web 2.0 is not going to go away, but you certainly should not let it drive you into a frenzied effort of trying to be all things to all social media.

Just pick out three things and commit to doing them well on the social media landscape.

Define how much time you are able to spend on each of those three things.

Block this time into your calendar just as you would any other standing appointment and block out 30 minutes three times a week to devote to this work.

If you have a blog then you need to probably block out more like an hour three times a week, so that you can incorporate what you’re doing on your blog too.

Keep track of your time spent, so that you have a good barometer of what your efforts entail.

Commit to your social media efforts for six months and you will see results.

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