The Hartsock Agency

Too often corporations, non-profits, musicians, and authors are throwing up a blog and thinking of them as a tiny insignificant ant amongst the more firm terra cotta of an entire website.

In reality, that tiny ant is the key to your long-term visibility on the Web.

If your whole site is not built on a blog platform (like mine is), at the very least your blog link needs to be front and Web-page center on your website.

Web 2.0 is changing everything we thought we knew about websites and how they drive search and build community. All these methods and ideas are slowly being uprooted by this new, persistent, unyielding blog ant. (Think rubber tree plant and what the ant did to it.)

The Web is the rubber tree plant and the blog is the ant.

“Anyone knows an ant, can’t move a rubber tree plant.” Or can it?

IT CAN.

All the major news sites including NPR,  CNN, Washington Post and countless others are incorporating blogs. Not only do blogs provide an immense amount of value in terms of driving search engine traffic, but they also provide an immediate conduit for conversation with your colony.

The conversation that starts with one blog  post is then taken to hundreds of others via the Sharethis widget under each blog post. (This makes it easy for everyone to share messaging out on the Web.)

If you don’t have a way for folks to pass your content on easily after each post, please go to Sharethis and get the widget.

When your content is shared, it in turn grows and feeds your colony, boosts your “link love” and your Google Page Rank and empowers your message.

Having a blog can be incredibly valuable if you’re willing to work to link to other bloggers, blog 3 times weekly and post your blogs out to Twitter, LinkedIn and Facebook. (Work hard, little ant.)

Your blog also opens up a beautiful way for you to interact with your readers. Through comment forms and your own comments,  you constantly underscore the value of your colony and the more important value of their part in the “joint conversation.”

(Side note: On the power of Ants and the colony - (Excerpted from Wikipedia) - “The colonies are sometimes described as superorganisms because the ants appear to operate as a unified entity, collectively working together to support the colony. 

Ant societies have division of labor,  communication between individuals, and an ability to solve complex problems. These parallels with human societies have long been an inspiration and subject of study.”

Your blog builds your colony for you. Think inspiring, uplifting and engaging and your colony will grow.

The days of websites just serving as adpages or long marketing messaging are gone. The best sites and blogs incorporate real, authentic, story-driven content. We all want to feel a part of a bigger colony.

You see, it’s good to be an ant.

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