The Hartsock Agency

1. Be a competitive thought influencer. Don’t wait to chime into other conversations about your product or vertical – start new future-focused ones.

2. Always focus on the end-user never on YOU.

3. Use 2.0 tools to heighten your visiblity on the Web. Tie these tools in with offline traditional marketing/pr efforts.

4. Make sure your messaging and storytelling empowers viral word of buzz.

5. Think perennial platform, not short-term gain.

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