The Hartsock Agency

Recently, I was describing my work to one of my great-great Alabama aunts when she interrupted me and said in her best Southern twang, “Well darling, you’re a virtual party hostess. That’s what your job is. You’re the host of the party and your job is to get all the guests to meet your very dearest and most interesting guest at the party.” As soon as she said it, I realized it was absolutely true.

And second, that no one likes a mean hostess! (Espescially in the South.)

What good publicists do whether they are working offline or online on behalf of your book, music or product is to be the best host possible while they are working the “party” for you.

Good hostesses are not:

* Mean
*Snide
*Prone to sarcasm
*Cloaked in mystery
*Pushy
*Snooty

Good hostesses are:

*Kind
*Witty
*Authentic
*Entertaining
*Persistent and Open (So everyone feels important at the party.)
*Joyful

In the Spring, when I was at Mark Twain’s house (Samuel Clemens) in Hartford, CT, my husband and I toured the house with a guide and she chatted on about how Clemens and his wife loved to entertain and how he loved to tell stories at parties they held.

Stories connect all of us on a deeper level, and a good party hostess is never without wonderful, inspiring stories. I’ve spent 14 years on the Web telling stories. If you’re willing to tell real stories and find ones that help people deeply connect to one another, then you’ll find a perennial group of folks who will want to also stay connected with you.

The world is a better place if you strive to be exactly who you are and let others be who they are. No facade, no celebrity, just people to people. And remember, always have a good story to tell.

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