1. Bring enough drinks for everyone. Don’t be cheap. (Give away your books for free to bloggers, and online reviewers who are so kind to cover them.)
2. Don’t be chintzy on the decor for the party: Don’t try to get the cheapest website or blog design you can and then hope that people won’t notice they’ve arrived to a dump.
3. Serve fresh, snappy, enticing snacks: Make sure witticisms abound and you’re not grumpy with folks who come to your site or your blog.
4. Don’t stalk your partygoers: If a blogger or reviewer picked up your book at the party, don’t email them incessantly for months afterward asking them when they’re going to post about it.
5. Don’t be the smartest one in the room (even if indeed you are – the only person this rule would not apply to is Stephen Hawking – because he cannot but help be the smartest one in the room. ) If someone is talking about your book and they have a different take on it, unless it’s completely and utterly inaccurate let them have their own opinions. D’OH!
6. Don’t close the party just when it gets going: The only way to successfully work a virtual party is to be in it for the long haul. To that end, don’t just grab a blog, post for three months and then stop after you “feel you’ve done enough.”
7. Don’t be ridiculous: You and your publicist have never done enough, you can always do more. Pick up another tray of your books and start walking the blogosphere party again.
8. Search out the folks in the corners of the room (Web): Don’t just try to pitch to the biggest blogs or online sites, let others be included too. They will feel all the more valued by it. (Plus, the people who are prone to being more shy are always the more interesting ones! Or at least that’s what my husband said when we met and I was the one in the corner.)
9. If you can’t find something nice to say… ok, you know the rest. Just insert the word “post” for the word “say.”
10. Revel in other people, not in front of the mirror, by the door, whilst holding up your book and ignoring your partygoers. Unless there is a fatwa on your head, get over yourself and circulate.
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