Think big. Think media. Think YOU.
1. Make sure your picture and bio are readily available on your blog or your site as a high-res downloadable jpg.
2. Don’t ask anyone to register on your site anywhere just to get your bio or downloadable press kit. The easier access you give to reporters the more they like you!
3. If you have some really good short videos of yourself, make sure those are posted on your site and don’t forget to also post links to them in your LinkedIn profile.
4. Write your content on your blog and your website so that it’s actionable and engages story ideas and angles for reporters to pitch to their editors.
5. Make sure you have an easy way for reporters to directly contact you.
6. Understand that posts you make on Twitter, Facebook and LinkedIn.com are considered free game by most journalists so post your very best ideas and thought leadership.
7. Read the JOURNALISTS you hope might cover you someday so you truly get a feel for what kind of stories they write and how they write them. Each journalist has a style and if you’ll be conscientious about reading them, you can learn a great deal about how they find experts and how you might position yourself as one.
8. Contribute bylined articles for free to leading online sites in your vertical. Don’t start at the bottom – aim for the top, so don’t just crank out articles that you’re going to place into the old article syndication sites, instead write articles and find 5 online publications to pitch them to. Think of sites like Raintoday.com or Boomercafe.com .
9. At least once every three months use an affordable news release service like PRWeb.com and submit an “article” in the form of a press release. “Ten Ways You can Think Strategically,” “Five Tips for Building Partnerships,” etc., “Five Tips to Empower Creative Writing.” – Make sure these “news releases” have real value, strong content and if you can put something topical to the news that is the best hook.
10. Don’t get discouraged. Pitch, pitch, pitch. Make sure you’re active on the social networking sites like Twitter and LinkedIn.com where reporters are sourcing their stories. Always respond graciously to any journalist query.
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One of your best, Nettie. Thanks.
Prompts thoughts and a couple of questions…
In terms of Tip #7, its clear getting to know the media you want to be covered by is in order. Any tips on how to go about this? Not even sure how to go about discovering said journalists, really. I’m a pretty faithful news dieter, so while I see the wisdom, not entirely sure how to go about this…
In terms of Tip #9, is there a site that lists a consolidated list (with overview) of the leading online sites you speak of, so the newbies among us can know where to begin (or is it just me that feels like the task is ‘needle n haystack’?)?
Thanks!
Hi lissa,
Hello!!! you phenom gal!
Ok – answers – #7 – put Google Alerts on the top five journalists you want to be covered by and read everything that comes through those alerts. It’s respectful and it gives you great insight into what they want to write about.
#8 – Online sites – you have to build your own lists but a great list to start from is the one that MediaPost compiled – http://tinyurl.com/nuaaob .