The Power of LinkedIn – Use it for Good

LinkedIn.com is a very powerful way for you to reach out to peers, partners and potential buyers. I highly recommend that everyone in business has a substantial LinkedIn.com profile. I also recommend it for authors and speakers because oftentimes event managers will search LinkedIn to find the best folks for events.

Here are some tips for empowering your Linkedin Profile:

1. Make certain you join your college alumni groups

2. Join at least a couple of groups in your industry vertical

3. Ensure that your summary description on your profile features some keywords for your industry or practice and a very robust description of your role with your company.

4. Get your profile as complete as possible.

5. Use LinkedIn’s tool for inviting friends through your other email profiles.

6. Use the LinkedIn Answers and Questions section to raise your visibility as an expert in your arena. Don’t post questions that start out with, “What makes you hire someone who is in sales?” , espescially if you’re looking for a job in sales! Post questions that can build conversation and empower the LinkedIn community.

7. Answer questions that other folks in your network post.

8. Tie your Wordpress updates to your LinkedIn profile by using the free widget available at LinkedIn.

9. Make sure you update your LinkedIn.com status at least once daily.

10. Use the search tool to find new people and make new connections.

11. Search your competitors and be aware of how they are using the tool as well.

12. Check out this post from LinkedIn.com on how to search out company profiles and how to use that information.