Long before you tap a digital strategist or a traditional PR person to help get the word out about your book, you need to be actively working toward your putting your own PR-face forward.
You can impact your own word of mouth power by using web 2.0 tools. Just pick a couple at the start, so you don’t feel overwhelmed and start using them way ahead of your book release.
I recommend Twitter.com, Facebook.com and LinkedIn.
LinkedIn.com is your corporate “boardroom”, Facebook is your playground and Twitter is your real time conduit for communicating your very best ideas.
And whatever you do, don’t constantly employ the “back to me” content! Always make your tweets, blog posts, e-newsletter focus around the readers, “back to you…my readers.” Don’t build your platform with your ego, build it with your heart and your mission to share your insight so everyone can benefit from it!
If you always put your heart and sharing your insight first, then your visibility will continue to rise because of it.
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i get something everytime i read your blogs. thank you……i would bold the word you right onw if only i knew how to!
Anne!
thanks so much. that is really kind of you!
Nettie
Thanks Nettie! I just released a book yesterday and have been promoting it myself. I was just considering if whether I need a PR person to be the main source of contact or to help with exposure, but after reading your post, I agree we really are our own best pr person. So I’ll keep moving forward…
Thanks,
Kesha Trippett
Book: The SuperNatural Woman: Inner Work. Outer Glory.
Couldn’t have said it better. Thanks for keepin’ it real!