Publishing Dances with Social Media

Am in NY for BookEXPO and just finished presentation on Web 2.0 for Book Publicity with my brilliant co-hort and presenter David Mathison of BetheMedia. We were part of the Advanced Track that the wonderful IBPA puts together.

Wonderful participants in the room who really are going to embrace social media and move forward into the Web 2.0 to beyond and engage all of us with their wonderful books!

It’s extraordinary when you hear all this doom and gloom about the publishing industry that the room was filled with folks of all ages and titles and everyone there was comitted to embracing and learning about social media.

Web 2.0 (and whatever it will be called to Web 80.0 in the future) is here and publishers are very in tune and ready to embrace it. They work fervently on behalf of their authors and it is humbling to see how hard their marketers and publicists work internally to use all these tools.

My goal is always to empower and help people understand they can do these things on their own! If my 72 year old mom can blog and twitter, and my tween daughter can blog then everyone can!

I challenge you today to go and sign up for Twitter, or Linkedin.com or build a virtual bookshelf on Shelfari.com - you don’t need to hire someone to do it for you!

Join the conversation! Comment below and tell me how you feel about social media and publishing!