The Hartsock Agency

My friend Charles Decker sent me, “Tweeting Your Way to a Job,” this morning and I have to post it. Very interesting and good story about how Twitter empowers even job seekers! And why you need a social media person who has a vibrant personality working on your behalf. (Or at the very least a good Southern accent.:>)

Also, just finished my copy of this week’s New York magazine. I love the mag, but was disappointed that they had a story titled, “Spam Haiku,” about Twitter where once again a journalist just used the Nielsen study on Twitter citing, “Recently Nielsen reported that 60% of people who use Twitter once fail to return the following month.”

Unfortunately, this study as I’ve written previously and other social media folks have also covered, did not take into account the other apps that people are using to access Twitter. So if you log in and create your account, post your first Tweet and then decide forever after to use TweetDeck, or Tweetie or other apps – and never login directly through the Twitter site login, then you were counted as the 60% who left after using Twitter only one time.

Ok, I sound like a tech geek here, but having spent almost ten years as a technology journalist, I have to say, “Folks, please spend more time researching stats about social media!!! Please don’t just pick one line out of a study and quote it as the seminal stat without really finding out more.” UGH.

Now be on your way. It’s memorial weekend and I’m turning my computer off and heading to the beach with the kids and hubby.

God Bless my late Gramps, Major General John M. Reynolds, Air Force who served our country in three wars.

What a blessing to have such an amazing Gramps.

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