If you’re still on the ‘tweeting’ fence about Twitter, you might enjoy this article by Robert Strohmeyer, PCWorld titled, “Twitter Quitters Just Don’t Get It.” The article has some really great points about how Twitter works and why it’s another social media tool that you have to take time to learn and enjoy.(ENJOY! Remember when that word was important in our lives – more important than INSTANT or ROI.)
The interesting thing about having been a technology journalist for Ziff-Davis for ten years is that in reading the PCWorld article, I quickly recognize the eye-grabbing lede that cites “Twitter is hemorrhaging users,” when in reality the Nielsen Online study did not take into account how folks are using tools like TweetDeck to manage their tweets. So the findings are a bit suspect in terms of data as none of the tools outside of logging into the actual Twitter site were counted as part of the stats. Hmm. Not good!
Either way – read Strohmeyer’s article – it’s witty and right on about Twitter and how one can use it for good!
And I have to paraphrase my great friend DirectorTom who I was lucky enough to finally meet in person last week in Connecticut, “It doesn’t matter so much what technology or tool it is or even if it is Twitter in 2 years from now, what matters is that people are focused on communicating with one another in a real and dynamic way. That will never go away.”
So true! I’m in Houston tonight to see my pal David Henderson – “The Media Savvy Leader” give what I know will be a stunning keynote for the IABC annual ball in Houston.
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[...] Nielsen report revealed that up to 60 percent of those who sign up for Twitter quit within a month. Nettie Hartsock questions the conclusions being drawn by this study, and cites Robert Strohmeyer of PC World who has a different take on [...]
[...] this topic: “Twitter Quitters Just Don’t Get It” by Robert Strohmeyer, PC World and “To Tweet or Not To Tweet – Is that really still a question?” by Nettie [...]