I wanted to share another SXSW standout for the interactive sessions. Of course Tony Hseih from Zappos was interesting and he’s great to follow on Twitter, but I really loved also Kathy Sierra’s presentation.
Thought she did a phenomenal job of inspiring and elevating the conversation – plus she brought Gary up and had him talk about the importance of “love and heart” in everything you do.
Having spent a decade as a technology journalist before my current incarnation I can tell you that Kathy’s story is always inspiring and her take on all things “breakthrough” are not only actionable but lively.
The key for all of us is to do what we love and keep our congruent brand (ourselves) in that same zone with like-minded folks and people who uplift us on a daily basis.
I also had the great pleasure of sitting behind one of my own personal heroes, Hugh Mcleod , whose new book, “Ignore Everybody” is coming out in June. Go and buy it!
Now for Kathy’s takeaways:
1. “It’s not in the corner because you don’t use it, you don’t use it because it’s in the corner.”
2. “Think clueless.”
3. “Don’t make a better X, make a better use of X.”
4. Always ask, “What is the bigger experience?”
5. “What movie are your users (or audience) in and what movie do they really need to be in?”
6. Don’t have death by risk aversion.
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