Guy Kawaski and Chris Anderson…the Digital Bromance

by Nettie Hartsock on March 17, 2009

Guy Kawasaki

Only have time for a short post but have to say that today’s highlight at SXSW was definitely the “Guy and Chris Show” for keynote.

What a wonderful opportunity each and every person had in that room to listen to two individuals who are driving the best of the best in all that is the Web and real conversation.

Much more later but here are some snippets:

1. Guy: “Will Free (Anderson’s upcoming book) be free?”

2. Guy: “I would not leave Twitter at this point – my followers would be unhappy. But Britney Spears blew by me (follower wise) in one day.”

3. Anderson: “I believe in paper – some paper adds value.”

4. Anderson: “Books matter – books still make sense.”

5. Guy: “I’m in control Chris.” (that was very funny.)

6. Guy: “I don’t want to sell myself, I want to rent myself.”

7. Guy: “I have an idea for you Chris – if people follow you on Twitter, they get a PDF of the book for free.”

8. Guy: “I just bought your book last week in Shanghai for 50 cents.”

9.  Guy: “My test for spam is if I do it, it’s clever marketing, if it’s done to me, it’s spam.”

10. Anderson: “We have a love/hate relationship with free.”

Both Guy and Chris were very engaging, inspiring and illuminating!

The exchange on stage made me reflect on one of my favorite Jung quotes, “The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.”

Also look for an upcoming interview with Guy by my friend Steve Kayser of Cincom. I know it will be stellar.

A past interview with Guy - I did this interview for his book, “Art of the Start” – for the Must Read Business Books blog I created and wrote for 2 years at  Allbusiness.com way back in the day. Of course now my name is gone from it – but that’s the way the content goes when you leave. It’s still a great blog though.)

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