Wonderful show tonight on Dr. Blogstein’s Blog Talk Radio show with Dennis Palumbo. Brilliant insight and I hunted up his web site and found this interview he has online in regard to his work as a therapist to writers and actors.
In particular I have to say in the interview online I liked his note about having his “Razor’s Edge” moment since that is one of my favorite books. It is a wonderful read and Somerset Maugham is fantastic writer. And Dennis is also a mystery novelist. His book, “From Crime to Crime: Mindboggling Tales of Mystery and Murder” is out now!
Great post by the brilliant David Henderson on what really makes for a good story. Also hoping to wrangle him this week into being a feature on the Leading 2.0 series and talk about his book, “The Media Savvy Leader.”
If you’ve not purchased it yet, please do so and stay tuned for more from David!
There are some very interesting questions posed on this blog about depression and writing.
James Hollis said, “Fear of our own depths is the enemy.” And William Styron (one of my favorite authors) said, “ 
“The good writing of any age has always been the product of someone’s neurosis.”
Interesting tech article that came out today on Twitter’s ever-increasing adoption and if it’s growing too fast. (I think it’s becoming too “celebritized,” as once Entertainment Tonight adopts something tech wise, we’re all worse off!)
I thought what might be interesting is to take a numbers capture of what mr_bill at Twitter has right now in terms of followers and see how that number increases over the next 24 hours as he is mentioned by Twitter moniker in the story. Here are his numbers right now below:
Name mr. bill
Location sf
Bio thrower of FAILparties, geek about town
Following: 189
Followers: 557
And I’ll check in on them again tomorrow at 5:35 CST to see if the CNN story had any effect in terms of making them rise substantially.
And the answer to the headline? I think it would be yes.
Do you think Twitter is growing too fast?
Welcome to the Reinventing 2.0 Series. This will be a bi-monthly series on this blog and feature interviews, book reviews and insight around Web 2.0 and social media.
Today I’m featuring a short review of David Meerman Scott’s latest tome, “World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories.” (Wiley, 2009)
The book launch kicked off at SXSW and I was there to hear David talk about the book and at the same time create his own mini-rave by having all of us hold up his posters at the end. Great!
You might also check out how David did on the NASDAQ floor on Monday, but most importantly you need to get his book.
And you need to lose control, which is rule #3 in his Rules of the Rave.
I loved the book not only for its actionable content, but also I have to say that Wiley as a publisher is really kicking it up a notch with the way the book was designed and packaged. They also had the smarts to release it on Kindle for free for a whole week which got it to number one in non-fiction on Amazon Kindle.
Key takeaways from the book for you to apply to your own “world wide rave” endeavors:
” Viral marketing is rarely a world wide rave.”
“A world wide rave is NOT about sales leads.”
“When you truly know your buyer personas, you’re ready to transform your marketing and generate a World Wide Rave.”
“Nothing is guaranteed to be a world wide rave.”
“Be the Grateful Dead and not Led Zeppelin.” (Read the book to find out why.)
And my favorite insight, “You’ve got to think in terms of spreading ideas, not generating leads.”
(To see how David started out, you can read an interview I did with David in 2006, while I was editor of the Must Read Business Books blog for Allbusiness.com here. )
Next up on this Reinventing 2.0 Series will be an interview with Rebecca Lieb on her new book,”The Truth About Search Engine Optimization.” It’s a fantastic book.
Love Jon Reed’s explanation of Twitter - plus his humor is very engaging on his blog.
Check this article out from one of my favorite “all things Twitter” sites on how Twitter serves as a real time answer engine from Darren Rowse’s excellent Twitter Tips site. By the way you should be reading this site if you want to keep up with all the wonderful things you can do with Twitter!
If you have the time (espescially if you’ve been laid off) then submitting a Vibe post and joining this community might help lift your spirits a bit.
If you’re an author there is absolutely no reason your book should not be on some key blogs or websites! Here are five places to connect with and send your book to:
1. Authorsden.com - excellent book reviewing site – anyone can send a book to them and they are superb in terms of reviewing the book and posting about it on Amazon and Barnes and Noble.
2. Shelfari.com – join this community and you’ll find some wonderful book lovers and groups that would love to feature your book.
3. Book Club Queen – growing book club community site – fill out an author’s page for yourself.
4. BookPleasures.com – Norm Goldman’s superb book site.
5. Filedby.com - claim your page on Filedby.com and help build your web visibility!
Also, I have to weigh in on a piece of advice that is floating around both in newly “how to books” and online about contacting bloggers. Do not send out a full press release to a blogger about your book without asking them first if you can do so. And don’t ask bloggers to post a review of your book or let you have a guest bylined article on their blog without really taking the time to read their blogs and actually respect their blogs!
Bloggers are not there to sell your books – they exist for their readership. They are a highly dedicated group of folks who are blogging for the love of their topic matter. So please don’t consider them just another avenue for you to “sell” books.
If they feel your book would be a good fit for their audience, if they regularly write book reviews, if they state they are open to book reviews, then that is a great start! But please keep in mind bloggers are not “automatic billboards” for you to utilize as a vehicle for marketing your book.
Practice good netiquette when reaching out to bloggers. Don’t post about your book in comments and spam a blogger with your marketing links.
Relax, take a deep breath and take the “long tail” home by really engendering and initiating community around your book and its ideas.
Google goes transparent on its blog in regard to recent layoffs.
I’ve got to say that as Jung purported,”Synchronicity is everywhere,” and I just feel blessed that Gary Woodill linked to a post I did about Kathy Sierra and then I found his treasure trove of thoughts via that link love here. Go and read him – excellent, insightful and truly edu-focused take on how people learn.
As a new learner again myself (I’m working on Master’s in Psychology and just finished my certification to teach middle school language arts 4-8) it’s wonderful and refreshing to read all the superb posts on learning that Mr. Woohill has on his blog.
Oftentimes espescially if we work virtually we can become way to narrow focused in just our “burb of the Web” – Gary’s content reminds me to always look anew for blogs on totally different topics than my current work focus.
Go Gary Go!
Fantastic piece on Facebook and all its recent retooling by Michael Arrington of TechCrunch. Go and read it.
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