Book Marketing vs. Book Publicity
By Nettie Hartsock on Nov 17, 2008 in Featured
Great article by Rose Fox from Publisher’s Weekly on book marketing vs. book publicity. Read it and learn.
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Nettie Hartsock - Digital Strategist, Writer, WordPress Lover
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Nettie Hartsock
Nettie Hartsock is a digital strategist and helps artists, musicians, authors and companies focus on creating, conveying and connecting their message to the world. Her work as a "connector" is highly regarded and she creates successful programs which establish a powerful base for attracting both blogger and journalists attention.
Nettie is a veteran e-business journalist and has covered the Internet since 1995. She is also a PR Marathoner. Her name can even be Googled with some notable results. Nettie has lived many more than nine lives as a journalist contributing regularly to leading online and offline publications including eWeek, PC Magazine, Software CEO, Publish, PDFZone, PlanetPDF and others.
Her take and tactics on blogging outreach was included in Marketing Sherpa Wisdom's report in 2006. Nettie serves on the Cincom Expert Access Panel along with PR luminaries including David Meerman Scott, Al and Laura Ries and others.
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Sandra Beckwith | Nov 21, 2008 | Reply
Thanks for sharing this Nettie — it’s a very helpful article! I’ve noticed a tendency for book publicists to lean more toward book marketing than publicity when pitching their authors’ books and it sometimes concerns me, because it makes it harder for the busy journalist to sort through the visual clutter and figure out “what’s in it for me.”
Thanks for a great blog.
Sandy Beckwith
wwww.buildbookbuzz.com