Such a superb article in the LA Times in regard to how one photo spread virally through social media without the photog even realizing it!
Read the story so you understand how truly powerful social media is and how it’s not about you “messaging to them” – it’s about everyone messaging to one another when something REALLY interesting is happening.
While you can’t always control the message, you must embrace that you can be a part of the message as a company or individual and ultimately that keeps you in the ongoing conversation.
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