Great article today in BullDog Reporter on the importance of companies being a part of social media initiatives in terms of marketing and PR. Brian Pittman is a fantastic interviewer and this article is very insightful.
Speaking of 2.0 initiatives:
1. Does your company or CEO have a blog? If not, why not?
2. Is your company twittering? If not, why not?
3. Does your company have a Facebook presence? If not, why not?
And remember with all three things above, that having those is only the start. It’s a marathon on this “long tail” 2.0 race and you need to be ready to stay in the race for the duration.
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