Here is a list of the top ten things to keep in mind during Thanksgiving:
1. Your mom-in-law will not take kindly to “tweeting at the table.”
2. Sure Aunt Bertha always loves to tell her crazy stories about being a radical in the 60s but get her to sign a release before you post them on YouTube.
3. Your blog will not miss you if you don’t post to it for two days.
4. Your pastor does not think it’s funny when you ask why God is not on Facebook.
5. Your husband does not like it when you’re tweeting during the football game, unless you’re bringing him chips and dip in the other hand.
6. Sure, you love to tell your favorite story about the blogger you had a brief, yet highly vitriolic flame war with over trackback links and how they work, but honestly don’t you think telling it for three years in a row after your third glass of wine is enough?
7. Don’t drink and tweet.
8. Don’t drink and blog
9. Don’t drink and drive.
10. Enjoy a day with real people, try to take a walk outside and feel real grass on your feet and be in bright sunlight. You won’t melt, I promise.
Love B.L. Ochman’s post on the very first question you need to ask a journalist! Read it and learn from a master!
I really love this superb list of articles that the folks at InsideCRM.com compiled in regard to Facebook and how to use it. Wonderful articles and I would recommend reading each and every one of them to help you understand how to better utilize all that Facebook has to offer.
There are plenty of new things you can do with Facebook since these original articles, but they still offer a very strong how-to on all things Facebook.
By the way did you know with Facebook you can…
If you don’t yet believe in the power of Twitter (one of a myriad of Web 2.0 tools) then check out this AdAge story on how Twittering moms drove the new Motrin campaign into the can. (Bravo! I have to say I agree with the Moms’ take on the whole thing.)
Here’s an excerpt from the article, “The ultimate demise of the campaign demonstrates either how quickly social media can galvanize a groundswell of opinion or how much power over online discourse they can give a few vocal tastemakers with outsize weight.”
See this link for the Motrin response.
The two reporters on the story really did a superb job of capturing what all “the tweets” were about!
While Moms are at it, can we do something about the Volkswagen Routan TV campaign with Brooke Shields that implies women are purposely getting pregnant just so they can own a Volkswagen van? Did one woman beside the spokesperson work on this campaign? The humor falls flat and after awhile it just seems utterly offensive.
Not to mention the van is actually a joint venture between Volkswagen and Chrysler, will be built by Chrysler and is based on Chrysler’s Town and Country Minivan.
We actually did drive a Ford Windstar when my kids were young, but wanting to own a van is not what inspired me to have my first child!
Speaking of vans, I’m smiling as I type this because my favorite skit on Saturday Night live was always the one where Chris Farley did his “van down by the river” schtick.
Quick tip for today as I’m heading up to Austin for client meetings the rest of the day!
What does the title of this blog post mean? Its purpose is to inspire you to look at your blogroll (if you don’t have one – start one) and get all the “ME, ME, ME” washed out of it.
ME, ME, ME means getting your blogroll off of ‘More about Me” and focused on other bloggers that might be beneficial and meaningful to your readers.
In this day and age, you really need to have a blogroll if you’re going to have a blog, but for Pete’s sake (as my mom likes saying) don’t have every link on that roll be another link about you. Don’t have the only links you have on the blogroll be links to other sites about you.
Who are you reading, who inspires you, who might inspire your readers, who do you get jazzed about that’s another blogger? What knowledge do you want to share with your readers from another blogger? Think abundance not scarcity! There’s plenty of greatness about you and others as well so make sure you give your readers additional places to find it!
And here’s an oldie but goodie, “We are the World.”
Great article by Rose Fox from Publisher’s Weekly on book marketing vs. book publicity. Read it and learn.
Such a superb article in the LA Times in regard to how one photo spread virally through social media without the photog even realizing it!
Read the story so you understand how truly powerful social media is and how it’s not about you “messaging to them” – it’s about everyone messaging to one another when something REALLY interesting is happening.
While you can’t always control the message, you must embrace that you can be a part of the message as a company or individual and ultimately that keeps you in the ongoing conversation.
I had a great conversation today with one of my favorite blogging clients, Dr. Steve Curtis and we were talking about how posting to blogs and commenting on other blogs (authentically) is actually sowing the seeds for a beautiful and blooming online garden in the future.
I like that analogy very much as I’m trying to start a fall potager’s garden in my backyard. And in potager gardening one pays attention to the paths you provide to walk in the garden, as well as the greenery and vegetables you grow.
I think this is very much like blogging. You are mindful of the paths you want to take to other blogs that will build up and sustain your own “blog garden” and you know to be careful and respectful of their work and the seeds they have planted so that all can be sustained together in both gardens.
Unlike gardens it’s harder to know when a seed you’ve sowed will bloom online, but if you never sow any seeds then how can one even hope for a bloom.
If you sit in the middle of your blog garden, no paths in or out, no good content (soil) to sustain the blog and its growing seedlings then your garden will never truly expand.
If however, you’re willing to work the soil of your blog, water it freely with true and authentic springs of edu-focused and community building posts then surely you will see a garden that grows and expands and attracts new visitors to the garden.
You will see a perennial blog garden instead of a dying one. See these definitions of perennial:
adjective 1. lasting for an indefinitely long time; enduring: her perennial beauty.
2. (of plants) having a life cycle lasting more than two years.
3. lasting or continuing throughout the entire year, as a stream.
4. perpetual; everlasting; continuing; recurrent.
You don’t need a PR person or an online PR person to help you sustain your garden, you just need to start sowing the seeds one spot at a time and watch it grow.
“In my garden there is a large place for sentiment. My garden of flowers is also my garden of thoughts and dreams. The thoughts grow as freely as the flowers, and the dreams are as beautiful.” ~Abram L. Urban
Superb post on the oft-assumed demise of blogging by B.L. Ochman. (Hint…blogging is not dead!)
According to Publishers’ Lunch – Seth Godin has scored another sale (or rather his phenom agent has) for a yet to be titled book. And yet to be revealed subject. (Hmm, wonder if Seth will send out queries on his blog for suggested titles.) Either way – the “Tribes” author (along with all other previous books) can add another book to his surely branded Seth-belt.
“Popular business blogger, entrepreneur and author most recently of the bestselling TRIBES, Seth Godin’s new book (the title and subject are not being disclosed yet), again to Adrian Zackheim at Portfolio, for publication in early 2010, by Lisa DiMona at Lark Productions.”
I have to say I really like the Web, blogger, social media focus that Portfolio is at the forefront of publishing. Superb and savvy.
When I leave the Web completely I’ll be working on a book titled, “Un-Netted” but here are the problems I will have in getting it published:
1. No platform if I leave the Web
2. No expert thought leadership notability (if I leave the Web and this blog behind.)
3. No dutiful followers on Twitter, Facebook, and whatever will come next – because I will leave all them behind as well.
4. Book Expo America – nope, I’ll skip the trip to New York and the crowds. Just will be hanging around Austin, TX.
5. Social media friends – nope! Will have to learn how to sell the book to other PTO moms who haven’t seen me at a meeting in five years.
6. Online glamour pics and snarky commenting on other blogs – nope. Won’t miss it.
7. Climbing the social media clique wall – nope. Pretty much scaled it and found it littered with folks that weren’t even on the Web in 1996. Hmm, Seth was though.
8. Vanishing ego and all hope of fame. Priceless!
9. Taking your kids to school without twittering. Joyful. (ok, I probably can work on this one now and not Twitter as often.:>)
Anne Holland has retired to her garden (literally) and I wanted to point you to her last blog entry, which is a wonderful encapsulation of all that she accomplished and what she sees in the future for marketing and companies. Every single thing Marketing Sherpa does is always above and beyond the rest of the content out there and it’s truly due to Anne’s leadership and savvy about staying out of the “social Web climbing” and into the real business of producing good content!
Anne was one of the first to give me an interview for the Internet Business Forum – now long gone, when I was a new journalist starting out on the Web in 1995 and over these 13 years I’ve now had more than one occasion to interview her and have always benefited from her great depth of knowledge.
I have no doubt her garden will be the finest in the land!
Bravo Anne!
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