Comments on: Gartner, Corporations and Social Media http://www.nettiehartsock.com/2008/10/09/gartner-corporations-and-social-media/ The Hartsock Agency LLC -Digital Strategy, Online Outreach, Marketing Consultant Sat, 13 Mar 2010 06:40:29 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Sally Falkow http://www.nettiehartsock.com/2008/10/09/gartner-corporations-and-social-media/comment-page-1/#comment-603 Sally Falkow Wed, 14 Jan 2009 19:24:16 +0000 http://www.nettiehartsock.com/?p=627#comment-603 Thanks for your kind words. Making new media and tech trends easy for PR folk to understand and use is something I am passionate about. And to that end I am doing a social media strategy webinar series with Marketwire starting in March. We have some terrific guest speakers: John Blossom author of Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future for the first one, Paul Gillin author of The New Influencers and Social Media Marketing for session #2, Rebecca Lieb, Chief Editor of E-consultancy's new US operation for the session on tools and content strategy and last bug by no means least, measurement guru K D Payne for the last session on ROI. Thanks for your kind words.

Making new media and tech trends easy for PR folk to understand and use is something I am passionate about. And to that end I am doing a social media strategy webinar series with Marketwire starting in March.

We have some terrific guest speakers: John Blossom author of Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future for the first one, Paul Gillin author of The New Influencers and Social Media Marketing for session #2, Rebecca Lieb, Chief Editor of E-consultancy’s new US operation for the session on tools and content strategy and last bug by no means least, measurement guru K D Payne for the last session on ROI.

]]> By: Britton Manasco http://www.nettiehartsock.com/2008/10/09/gartner-corporations-and-social-media/comment-page-1/#comment-549 Britton Manasco Thu, 16 Oct 2008 20:25:44 +0000 http://www.nettiehartsock.com/?p=627#comment-549 Gartner has a model it calls the Hype Cycle. IN fact, there's a great new book about it by analysts Jackie Fenn and Mark Raskino. Anyway, one finds the "peak of inflated expectations" at the top of the cycle. It precedes the "trough of disillusionment." I suspect F100 corporations will fall into this trough -- even if independent bloggers don't. Fortunately, they eventually rise back up on "the slope of enlightenment" and strat to generate real value from these approaches. Right now, though, would-be corporate social networkers are in free fall. Britton Manasco <a href="http://www.brittonmanasco.com" rel="nofollow">Illuminating the Future</a> Gartner has a model it calls the Hype Cycle. IN fact, there’s a great new book about it by analysts Jackie Fenn and Mark Raskino. Anyway, one finds the “peak of inflated expectations” at the top of the cycle. It precedes the “trough of disillusionment.” I suspect F100 corporations will fall into this trough — even if independent bloggers don’t. Fortunately, they eventually rise back up on “the slope of enlightenment” and strat to generate real value from these approaches. Right now, though, would-be corporate social networkers are in free fall.

Britton Manasco
Illuminating the Future

]]>