1. Opt them into your e-newsletter without inquiring if they want to be opted in. (By the way, usually they don’t.)
2. Send them an email citing a story they wrote about your vertical pointing out all the ways they were wrong in the story.
3. Responding to pitches from PRLeads.com, ProfNet or Peter Shankman’s great new service – HelpAReporter , with a lengthy dissertation instead of a 2-3 sentence expert response to the query.
4. Belittling a journalist on your blog with no real reason to do so.
5. Demanding that they sit through lengthy and unengaging product previews!
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