The Hartsock Agency

1. If you’re a small business and can’t afford BusinessWire.com then look to releasing your press release on PRWeb.com.

2. Look for the news to have a local or national angle or hook. News that ties into the bigger picture has a better chance of being covered. For instance if you’re a tech company and you’re offering a computer backup system – a great tie-in might be that during the dog days of summer it’s not only people that heat up, but computers do as well. Thus, it’s always good to back your system up.

3. Customize your news to the journalist you’re sending it to. Note one of their recent stories and make sure that you identify how your news fits their beat.

4. Offer up a tips article in the form of a press release. i.e. “Five Ways to Keep Your House Cool During Summer” .

5. Be disruptive. If you’ve got a different angle to a story that’s hot, send a short brief to the reporter and tell him/her why they might want to get your take on the recent story as well. (And when I say send, I mean just send it politely. Don’t email stalk the journalist till they respond to you.)

Now go and make news!

Related posts:

1. Six Ways To Connect with A Journalist 1. Not only read their work, but print their last...
2. 5 Reasons to Read “Making News in the Digital Era” Just finished reading David Henderson’s “Making News in the Digital...

Related posts brought to you by Yet Another Related Posts Plugin.