Great story on the results of the 2008 PRWeek/PRNewswire Media Survey.
One of the most interesting reveals of the survey is how journalists are finding experts for stories using LinkedIn. While folks are touting that everyone must have a MySpace and Facebook profile too, I really like LinkedIn and have used it both as a journalist and in my work as a blogger.
With over 1200 media folks taking part in the survey it also revealed that 1/3 are on LinkedIn and 1/3 are on Facebook themselves.
“When asked how they acquire information about a company, journalists cite company Web sites (89%), Google (73.8%), e-mailed press releases (72.7%), and conversation/personalized e-mail from a PR person (70.9%). Nearly half (49.5%) use newswires, while only 13.9% report that they use RSS feeds.
Journalists are also turning to social networking sites and blogs to supplement their news coverage or find sources. Of those surveyed, 25.5% say they have a profile on MySpace, 29% are on Facebook, and 32.3% are on LinkedIn. While only 8.4% say they “always” use blogs for research, more than 36.5% say they use them “sometimes.” In addition, 57.7% report using blogs to measure sentiment, 38.7% for finding subjects, and 29.5% for searching industry experts.”
The survey also reveals that folks are still lacking “pitch” technique because many of the bloggers are receiving pitches that have nothing to do with what they’re blogging about!
Boo on that.
When I was blogging for Allbusiness.com as the Senior Editor for Must Read Business Books and the Professional PR blog, I received tons of pitches that had nothing to do with my blog topics at all.
Please give bloggers a break and make sure you have the respect to read their blog and not just think of it as a way to “push your own messaging.” It’s not about you – it’s about their readership and that readership really trusts and values the blogger!
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