From the monthly archives:

April 2008

Reduce the briefings and trust the call

April 30, 2008

I’m lucky because I’ve had the opportunity to be both a journalist and a PR person and I’ve seen the good, bad and the ugly from all sides.
So with that said, I also want to quickly touch on why it’s wise to think before you ask a journalist to sit through a one hour briefing. [...]

Read the full article →

The Magic Words

April 29, 2008

There is one amazing phrase that we could use with one another, our clients, our business partners and bloggers who write about our products or books. It’s been around for centuries and I try to use it as often as I can in email or snail mail notes. It’s the most meaningful phrase beyond “i [...]

Read the full article →

Take Our Daughters and Sons To Work Day

April 24, 2008
emma-baby-small.jpg

Today is “Take Our Daughters and Sons to Work Day” and I hope everyone out there is spending time with their daughters and sons by their side at work today.
I also wanted to share two pictures of my amazing daughter who really gave me a whole new career when she came into my life. I [...]

Read the full article →

Yikes, I’m Compelled to Tout a Non-Client Book!

April 22, 2008
2011_book.png

If you only have time to read one book in April, then I highly recommend, Richard Laermer’s latest book, 2011: Trendspotting For the Next Decade.
Laermer’s prose is witty, confessional and dead on in terms of where we’re at in marketing and trends and where we need to be.
The book is a literary and marketing masterpiece [...]

Read the full article →

Jeff Bezo’s Letter to Shareholders highlights Kindle

April 18, 2008

It’s interesting to read Jeff Bezo’s Letter to Shareholders that references Kindle and dropped this morning on Kindle on the Amazon Investor’s site.
He notes in the letter that one of his early quandries was how to do electronic book signings. I’m wondering why he doesn’t reference Margaret Atwood’s Long Pen? How come that amazingly [...]

Read the full article →

Cookies, Tracking, Jen Sorensen and Erma

April 16, 2008

Ok, so I’m still stinging from the Newsweek story on the plastic surgeon who wrote a children’s book for Moms to read to their children prior to the Moms going in for tummy tucks. And because I really try to be a very positive person, I have to get the negative mojo off the blog, [...]

Read the full article →

Give Me A book Break!

April 16, 2008

This is the single most disturbing book I’ve ever heard of and it’s even more disturbing that it’s targeted at kids.

Read the full article →

If you love your books, set them free. Free, free, set them free.

April 15, 2008

One of the things I asked most of the authors I worked with is to leave a few copies of their books in airports as close as possible to the bookstore.
The other thing I always encouraged them to do is to set five books free via Bookcrossing.com .
The site now boasts over 664,499 people in [...]

Read the full article →

Interview Tips

April 14, 2008

Interesting piece that comes from CareerBuilder.com and is on CNN today on what to say and not to say during a job interview.
Here are the story highlights according to CNN:
* Talk about what motivates you, excites you, why you are in your industry
* Stray from talking about lifestyle choices, politics, religion or family plans
* Stay [...]

Read the full article →

Ambition is Not A Four Letter Word

April 11, 2008

Sometimes I have to remind clients and people I work with that ambition is still a good thing. Being ambitious has received a bit of a bad wrap in these long 8 “presidential years”, but truly having ambition means you’re going to inspire yourself to work harder and do more in your life.
My favorite quote [...]

Read the full article →

5 Ways to Energize Your Blog

April 9, 2008

1. Use more pictures. (“A picture says a thousand words.” Really.)
2. Join the blogosphere conversation and stop blogging on the sidelines. Reach out, meet fellow bloggers and inspire and empower link love.
3. Keep the blog conversation focused on your readers and possible clients – not on you!
4. Keep your blog sunny-side up. Keep your messaging [...]

Read the full article →

Surprising Results from Latest PR Survey

April 8, 2008

Great story on the results of the 2008 PRWeek/PRNewswire Media Survey.
One of the most interesting reveals of the survey is how journalists are finding experts for stories using LinkedIn. While folks are touting that everyone must have a MySpace and Facebook profile too, I really like LinkedIn and have used it both as a journalist [...]

Read the full article →

← Previous Entries